AI in Interactive Demos: 15 Use Cases for 2025

Let’s state the obvious: almost every SaaS product has had an “AI boost” since the rise of generative AI models. 

Most are simply ChatGPT integrations, but others are drastically upgrading experiences and what you can achieve with software. 

In this guide, we cover AI use cases in interactive demos. We have removed all the fluff and kept only those that we actually see being leveraged. 

Our objective with the below is to inspire you to find ways to create better demos more efficiently. 

Read also: 23 use cases for sales teams and 24 use cases for marketing teams.

Let’s dive in ⬇️

How did you find these use cases?

• We looked at 14,000+ interactive demos created by the 9,000 teams who use Arcade to showcase their products to the world. 
• We showcased some of the AI capabilities available in our own solution and our competitor’s solution. 
• We researched the space's direction through public and private means (conversations with other leaders, social media posts, etc.).

Our 14 favorite AI use cases in interactive product demos ⤵️

1. Demo editing: AI can help you improve your demos.

We’ve just launched an AI demo copilot to help you craft better-performing, stunning demos.

How is this different from a regular help agent? Arcade AI has been trained on proprietary demos created by our customers. It can use our benchmark data to compare your demo against the best-performing 1% of demos. 

1. Demo creation: AI can write your demo copy, or add voiceovers. 

AI can now write your copy for each step in most modern interactive demo solutions. As demonstrated in the 15 demo statistics you need to know ahead of 2025, copy is more important than you might think. It needs to be concise, simple, and under 200 characters. AI can help ensure these best-in-class guidelines are met if you already have written your copy. 

Arcade also offers professional synthetic voiceovers in multiple languages, powered by AI, enabling a polished presentation without the need for manual voice recordings.

2. Demo creation: Use AI to automatically translate your demos into multiple languages.

Translations used to be unreliable. With AI, demo platforms like Arcade can instantly translate your demos into hundreds of languages. 

3. Personalization: Leverage AI to personalize demos based on user profiles, preferences, or behaviors.

You can feed AI models your product usage data to find the most common features, patterns, and workflows that cause new users to activate, convert, stay retained, expand their usage, etc. 

If you have a lot of users, this can be a long and tedious process. 

AI can find patterns humans can’t and do it way faster. The first step will involve extracting usage data (from Amplitude, for example) to your backend systems (in your Snowflake warehouse).

With those insights, your product marketing team can focus on creating the most impactful product demos possible. You can even add product demo insights to the data you feed your AI model so that you can retroactively assess whether or not prospects resonate. Here’s how to sync Arcade insights to Amplitude 👇(we also integrate with Posthog and Mixpanel)

4. Dynamic content: Programmatically create workflow pages.

Clay’s product marketing team creates pages they call Claybooks to support their growing community of customers. Every Claybook page includes videos and “mini” product demos that teach Clay users how a workflow works, what it does, and how to set it up. 

Every Claybook’s step has an embedded Arcade to guide viewers through.

5. Dynamic content: Turn interactive demos into web pages and video assets

Relay.app does something similar to Clay. The team leverages AI and proprietary code to build how-to YouTube videos that teach prospects how to build specific workflows with Relay. 

It can be a unique way to leverage AI to duplicate your high-performing interactive demo content into scripts for YouTube videos so that you can increase your brand’s reach. 

Here’s an example from Relay 👇

6. Automated script generation: Create demo scripts tailored to the target audience or use case.

AI can speed up the brainstorming stage for your product demo. It can suggest steps and scripts that match your target audience or use case. 

Pro tip: Feed it “best-practice” guides and examples like this one to improve its output.

Here’s a prompt example ⬇️

Here’s a copy-pastable prompt to save 👇Try it; you’ll be surprised how good the output is!

I'm a product marketing manager at SmartSuite. I want to create an interactive product demo (in Arcade.Software) that teaches our prospects how users and permissions work (https://www.smartsuite.com/features/permissions). Write a script for my interactive product demo. Include which steps to include, and tailor the copy to our Marketing user base (https://www.smartsuite.com/solutions/marketing).

Make sure to follow this guide and check best-in-class examples here.

7. Interactive guidance: Answer user questions dynamically during the demo.

Many top-performing interactive product tours have live support agents or methods for prospects to contact your sales team. 

Those agents (i.e., Intercom) all now have native AI capabilities. Meaning they can interact with prospects as they go through your demo and: 

• Respond to frequently asked questions. 
• Suggest products and new features.
• Convince prospects to book a call with sales or upgrade.
• Etc.

Simply integrate your Arcade demo with Intercom to unlock in-demo AI recommendations 👇

8. Behavior analysis: Analyze user interactions to identify areas of interest or confusion.

This can be done manually if your website and product don’t have hundreds of interactive demos embedded throughout. 

If you do, however, you can use Arcade’s API to feed insight data to AI, which will then find areas where viewers drop off and lose interest. 

Not embedding interactive assets everywhere? You should consider it! 

Nudge Security started implementing Arcades throughout its GTM strategy. Even small feature sections on their website have clickable images instead of product screenshots 👇

Seeing how much more engagement was generated by turning static assets into interactive ones, the team started to embed product tours in:

• Weekly product updates
• Website pages
• Marketing ads on LinkedIn and Reddit 
• Communications like launch emails with Arcade gifs
• YouTube demo content

The result → 5x increase in trial likelihood when prospects engaged with interactive demos.

9. Lead qualification: Predict the likelihood of conversion based on demo usage patterns.

Using lead scoring models to predict your leads’ likelihood of converting or being high-quality for sales? You can send data from Arcade to your CRM and integrate it into your scoring model. AI can consolidate all of your data sources into a higher-precision score.

10. Prospect engagement: Suggest follow-up actions or content based on user interests and demo engagement.

You can use AI to summarize an account’s engagement with your demos, suggest follow-up actions, and even write personalized emails. 

Since insights can be automatically synced from Arcade to HubSpot, and HubSpot now has an AI email writer, this can be done quickly! 

You can also embed interactive demos in those emails! Here’s an example 👇

11. Onboarding: Use AI to Generate interactive training modules and interactive walkthroughs for new users.

Wrike’s Product team increased paid trial conversions by 65% when new users engaged with interactive demos built in Arcade.

The main concept behind this improvement is an “incentivized onboarding checklist.” 

How can AI help? 

You can leverage AI to dynamically suggest incentivized onboarding steps in your product onboarding flow and pull the right interactive walkthroughs from a database you’ve created internally. This is an advanced use of AI in product UX, but it has a lot of potential if done right. 

The use of AI in Wrike is limited in this regard, but the results suggest that the use case is more than viable. 

12. AI-enhanced visuals Create tailored visuals or animations for specific use cases and prospects.

The top 10% of interactive demos include on-brand visuals and 9% more backgrounds. You can use AI image and video generators like MidJourney and InvideoAI to create new visuals and backgrounds. 

Don’t forget to also integrate animations and visual effects that the Arcade platform offers ⤵️

13. Sales enablement: Summarize account engagement in CRM records.

You’ve probably seen AI meeting summaries like this one ⬇️

You can do the same with interactive demo engagements, and send insights to CRM records so that reps have contextual information before engaging with prospects or taking demo calls. 

Here’s an overview of Arcade’s HubSpot integration ⤵️

14. Customer retention: Support customers with AI-guided troubleshooting within interactive demos.

Our customers can use Arcade’s API to create interactive demos programmatically. Creating workflows that integrate AI inputs allows you to build hyper-tailored demos that appeal to specific leads or accounts. 

15. Upselling and cross-selling Suggest complementary products or upgrades during the demo through AI recommendations.

As you’ve read above, many of the top-performing interactive demos have embedded live agents, often powered by AI. 

A common upselling and cross-selling use case is driving new feature adoption through feature announcements that leverage interactive demos. Rudderstack is doing this, and it’s paying off. The team has doubled the pipeline from new product launches.

You can combine audience enrichment data (view our Clearbit integration below) and AI-powered agents to engage existing customers as they view new feature demos, and push for upsells. 

Create stunning interactive product demos with Arcade

Got this far? 

There are multiple AI use cases in interactive demos, from helping you craft better copy and add voiceovers to automatically syncing engagement data to power your sales, marketing, and product workflows.

Ready to put these AI-powered interactive demo use cases to work? 

Try Arcade (that’s us 👋). We’re the top interactive demo platform for teams that care about stunning user experience and driving real business results. 

Here’s an overview of the platform 👇