Videos have become a staple in sales and marketing thanks to their ability to convey complex ideas easily and provide more personalized customer experiences.

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Therefore, it’s no surprise that platforms like Loom keep growing in popularity.

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However, not everyone finds Loom their cup of tea for various reasons.

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And this brings us to our main topic for today: The best Loom alternatives for users who need use cases and features beyond just creating videos.

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We sifted through the web and handpicked the six best Loom alternatives & competitors fit for various user types, ensuring that everyone will find their match.

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Let’s get to it!

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Why do you need a Loom alternative?

On the one hand, Loom does have a couple of perks that make it a good choice for users who need a solid screen and camera recording platform with a few twists, such as:

User-friendly recording features that let users easily record their screen and make bubble camera recordings at the same time. As a result, you can quickly create engaging or educational videos featuring both your screen and yourself.
AI-powered functionality that includes auto-generated summaries and video titles, lets you turn your video into a document, SOP, or Jira or Linear issue, enables you to create a 1-click contextual message or email to go with your video, and more.

However, despite its AI-led features, Loom isn’t the best choice for everyone, as it has several notable drawbacks, like:

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#1 Unintuitive editing interface

Whereas Loom’s recording functionality is easy enough to master, its editing interface is an entirely different story.

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Users face a number of challenges when editing videos, from stitching and trimming videos to navigating between video libraries.

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#2 Prone to crashing

The last thing you’d want to happen when creating videos is for your recording app to crash midway.

A number of Loom users report multiple issues with glitches, bugs, and frequent crashes, making Loom a pretty unreliable choice if you’re short on time or create complex videos.

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#3 Limited use case

Finally, while Loom can be used by sales and marketing people and product management teams, it doesn’t cover all the options these professionals might need.

For instance, Loom doesn’t allow for creating interactive demos that provide a more immersive user experience than traditional demos and product tours.

And if your team wants to stay ahead of the curve, this can quickly become a major issue.

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What are the best Loom alternatives in 2024?

1. Arcade - Best for creating visually stunning interactive product demos.

2. Camtasia - Solid choice for professional video creators who need strong editing features.

3. Screencastify - Screen recording platform for creating tutorials and instructional videos for educational purposes.

4. Navattic - Good for creating HTML-based interactive demos.

5. Vidyard - Sales-oriented screen recording software.

6. Wistia - All-in-one video marketing platform.

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1. Arcade

Full disclosure: While Arcade is our product, we aim to provide an unbiased perspective on why it is really the top Loom alternative out there.

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We’ll begin with Arcade - a platform that fills in the gaps left in Loom’s use cases.

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With Loom, you cannot create interactive product demos, which have gained considerable traction over the past several years.

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And in the digital age, where markets are oversaturated, companies need something extra to cut through the noise, which is exactly where interactive product tours step in.

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Through them, you let potential and existing users:

Try out your product before subscribing to it.
Get a good grasp of new or complex product features.
Become more involved with your product from the get-go.

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Let’s get a closer look at some of Arcade’s features that enable sales, marketing, and product teams to deliver captivating user experiences.

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Feature #1: Advanced demo-building options

To enable you to showcase your product in the best possible light, Arcade provides several different options for creating demos, including:

Recording how you interact with your product in real-time, with the platform automatically creating hotspots every time you click or take any other relevant action. This means you can make an entire product tour in minutes, as you’ll need minimal post-recording editing.
Taking screenshots of your product and bringing them together into a smooth interactive demo.
Uploading existing videos and screenshots and turning them into interactive demo steps and walkthroughs.

Moreover, unlike most other interactive demo platforms that let you record only web apps, Arcade has two recording options:

Chrome extension for recording web-based products.
Desktop app for recording desktop apps, terminal apps, and multiple tabs or screens.

As a result, you’ll be able to record any app and create an engaging interactive demo from a single platform instead of switching between several tools.

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Feature #2: Versatile editing capabilities for unparalleled visual polish

Unlike Loom, Arcade has an intuitive editing interface that provides numerous options for tweaking and polishing your product tour, such as:

Choose Your Own Adventure - Let your viewers choose what demo segment they want to interact with based on various criteria, including their:
- Job role (e.g., sales or marketing rep, customer success specialist, etc.).
- Level of product engagement (basic onboarding, introduction to more complex features, entire product overview, etc.).
- Particular interests, enabling users to engage with product aspects that matter the most to them (book a meeting, explore a specific feature in-depth, etc.).

Blurring - You can blur parts of an existing product demo to protect sensitive data without having to record a new demo from scratch.
Pan and zoom - Direct your audience’s focus on the most critical parts of the tour without advanced editing skills.
AI-powered features - Including a wide range of options from synthetic voiceovers (with support for 29+ languages and many different accents), translations, auto-captions, and more.

Camera recording – Camera recordings can be added pre- or post-capture to add an extra personal touch to your product tour.

Personalization at scale - You can leverage custom variables and links to create personalized demos for each viewer in just a few minutes.

Scalable edits - Any change you add to a specific product tour will automatically translate to all other versions of the tour, meaning you won’t have to resend reiterated versions to each viewer. As a result, your audience will always have access to the newest and most relevant product tour.

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Feature #3: Demand capture

Creating a captivating product demo is crucial in promoting your product to your target audience and bringing them closer to conversion.

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However, to nurture and convert the leads you’ve captured with your demos, you need a way to identify them.

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This is why Arcade provides options for capturing leads who have viewed your demo and monitoring how they interacted with it, including:

Forms that you can build into the key steps or chapters of your demo to capture relevant lead informatio
Audience Reveal identifies the companies that have engaged with your demo and delivers key info on them.
A comprehensive dashboard that shows how well each demo is doing with your target audience (e.g., number of views, click-throughs, drop-off points, etc.).

HubSpot interation automatically translates demo interactions into leads, opportunities, and assessments of customer engagement levels.

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Pricing

If you’re new to interactive demos and want to test the waters first, Arcade offers a free plan, which is ideal for beginners in the space.

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The plan includes screen and camera recording, synthetic voiceover, demo chapters, and more.

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For unlimited Arcades and more design, personalization, lead capture, and sharing options, you can upgrade to one of three paid plans:

Pro: $32 per user per month, unlimited arcades (i.e., demos), gives you more customization and branding control over demos.
Growth: $42.50 per user per month, up to 10 users, unlimited arcades, ideal for teams, and includes advanced editing, branching, and collaboration.
Enterprise: Custom pricing, minimum 10 users, unlimited arcades, enterprise-level security and analytics dashboards.

Note: The Growth plan has a 14-day trial. Try it for free and get a taste of Arcade’s full potential.

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How does Arcade compare to Loom?

It’s important to note that Arcade and Loom serve different purposes and use cases, which naturally affects their comparison across levels.

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Namely, Loom is a good choice if you’re looking to create simple tutorials, how-to videos, internal team alignment guides, give personalized explanations of a certain issue, etc.

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However, if you’re keen on creating more immersive and hands-on experiences for potential and existing customers, you’ll need to go beyond simple videos.

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Arcade enables you to do exactly that—stay in control of your product story while letting your audience understand your product.

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Moreover, editing demos and making them perfectly fit your vision is much easier with Arcade than with Loom, whose editing capabilities often prove too complex for the average user.

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In the end, it all comes down to what you need.

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If all you need are videos, then Loom can do the job without a doubt.

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However, if you want to go beyond basic videos and deliver a highly engaging, firsthand experience to your customers and leads, then Arcade is a much better choice.

Still trying to figure it out? Try Arcade for free and find out if we’re a match.

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Pros & Cons

✅ Lets you build interactive, visually polished demos easily.

✅ Has an intuitive, user-friendly interface.

✅ Affordable pricing.

✅ Lets you track demo engagement and capture leads.

✅ Advanced edition capabilities.

❌ Its most advanced features are available only on higher tiers, although the cheaper plans will still get the job done for more basic users.

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2. Camtasia

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Best for: Advanced video editing.
Camtasia is versatile video editing software that lets you create and edit videos of various types, ranging from corporate training and customer education to marketing and beyond.
It’s a good Loom alternative if you need more robust and advanced video editing capabilities.

Features

Lets you add interactive elements to videos, such as quizzes, surveys, and clickable hotspots to provide a more engaging viewer experience.
Multiple editing options, including transitions and animations, various audio effects, filters, dynamic backgrounds, etc.

Lets you create templates and presets for common video types (e.g., tutorials, intros), helping streamline the video creation process.

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