7 Interactive Demo Case Studies You Need to Read for 2025

Are you considering implementing interactive product demos but want to ensure it’s worth the effort?

This post is for you. Below, we cover 8 unique interactive demo case studies to show you various ways to leverage interactive tours and what they can do for your business. 

Before we start: What’s an Interactive Demo Case Study? 

Simple: An interactive demo case study looks at the impacts of implementing interactive demos as part of a company’s GTM strategy. Implementation could be under product, marketing, or sales efforts. In most cases, implementing interactive product demos aims to positively impact core business metrics like conversions, adoption rates, and retention. 

The case studies below examine real customers, the results they achieved with interactive demos, and how they were implemented.

Why consider Interactive Demos?

We recently listed 15 mind-blowing interactive demo statistics you need to know ahead of 2025.

Here are 3 that will make you seriously consider implementing interactive tours as part of either your Product, Marketing, or Sales strategy ⤵️

1. Inbound leads are 70% more likely to sign up for trials after engaging with interactive product tours. 

2. Interactive demos perform approximately 7x better than other content formats like video when generating conversions (CTR).   

3. If your demos perform in the 90th percentile, 27% to 67% of demo viewers will click on a CTA.

Top Interactive Demo Case Studies from 2024 

#1. LabelBox

Company Overview

Labelbox is a data-centric AI platform for building intelligent applications.

Challenge 

In short, the company wasn’t generating enough marketing-qualified leads (MQLs). The website’s conversion rate was suboptimal, mainly because Labelbox’s product is complex. Effective communication through static web pages is difficult for complex products with multiple use cases and customer profiles. 

Video would have been possible, but they take a long time to produce, cost a lot of money, and have yet to perform as desired for Labelbox.

Furthermore, Labelbox’s sales team wasted a lot of time qualifying leads before they went on demo calls, and their efforts were often wasted on bad leads. 

Result(s)

• 30% more MQL submissions
• 50% lift in click-through rate 
• 9x increase in the percentage of homepage CTA clicks
• 20% increase in contact sales page influence

How interactive demos helped

First, the company built a complete product tour and tested whether redirecting visitors to the demo page instead of the contact sales page would increase conversions. 

Next, they continued building interactive product tours for each platform's use case. Each tour covers a specific aspect of the platform instead of the entire product. 

🕹️ Each tour would have multiple ways for prospects to book and get in touch with sales or discover another use case, which drove significantly higher conversions than static web pages. 

Finally, Labelbox’s team centralized all product tours under a landing page library that visitors can access from anywhere on the site.

In this case, Labelbox decided to embed individual Arcades under a native web page, but the team could have also leveraged Collections 👇

#2. Rudderstack

Company Overview

RudderStack is a Warehouse-Native Customer Data Platform (CDP) that enables teams to collect, unify, and activate customer data.

Challenge

The team struggled to engage customers and prospects when they launched new products.

Furthermore, the product marketing team struggled to produce high-quality content and scale operations internally (sales training) and externally (product marketing and documentation).

This problem caused low adoption of new features and long ramp-up times for new sales reps. 

“We needed a way that didn’t just inform but engaged our team and customers, making complex features understandable and accessible.”

-  Eric Dodds, Senior Director, Product Strategy and Operations 

Result(s)

• 2x more pipeline from product launches
• 3x faster adoption compared to previous product launches
• Reduced sales training time by 83% (from 12 to 2 weeks)

How interactive demos helped

First, the Rudderstack team built product demos for every new feature they launched. Here’s an example ⤵️

Next, they started replacing product screenshots with product tours in launch marketing campaigns. They embedded interactive tours in: 

• Changelogs
• Blog posts
• LinkedIn posts
• Feature announcements

Like Labelbox, they incorporated multiple call-to-actions (CTAs) that prospects could click to get more information or talk to sales. 

Once customers signed up for the Rudderstack platform, they used interactive product walkthroughs to facilitate onboarding and increase adoption rates. 

In onboarding communications and product documentation, the Rudderstack team embedded “Quickstart Guides.” These QuickStart guides would walk customers through how a feature worked and the best steps to get going.

Finally, they utilized interactive demos to ramp up their sales team faster. Instead of feature-specific tours, the ones used for sales training were longer and covered the platform. Reps could view those before testing the actual platform to become more familiar quickly. 

Here’s an example: 

#3. Wrike

Company Overview

Wrike is an intelligent work management solution that builds, connects, automates, and scales workflows. It enables teams to oversee projects, coordinate tasks, and collaborate seamlessly within one platform.

Challenge

There are so many task management tools available that it was crucial for Wrike to quickly and effectively communicate how the product can solve real use cases and problems. 

Before Arcade, the team used many onboarding and demo tools, which created a siloed, sup-par experience for new users. 

Activation rates, retention, and paid conversions were lower than expected.

Results

• 65% increase in paid conversions for new users that engaged with onboarding Arcades
• Measurable increase in activation rates and paid conversions in creative team segments
• Faster A/B tests, which lead to faster insights and onboarding improvements

How interactive demos helped

Wrike did something different. They used interactive product tours to make onboarding easier and more successful for new customers. This innovative strategy is being favored by more SaaS products over in-app walkthroughs. 

#4. Skilljar

Company Overview

Skilljar, a purpose-built LMS platform, empowers companies to educate their users through comprehensive online training programs. 

Challenge

Skilljar’s marketing team was redesigning the website and wanted to find ways to generate more demos from the company's traffic from marketing campaigns.

Before implementing interactive demos on the site, the team utilized simple product screenshots and illustrations, which communicated the product’s value but did not drive enough demo requests. 

Results

"Over time, we're going to see how the Arcade is performing; maybe we will make some tweaks based on the performance we're seeing and see if that changes anything too. But we're really, really satisfied with the different layers of analytics we've been able to glean so far from it."

How interactive demos helped

First, Skilljar’s marketing team created a self-guided platform tour with Arcade. From that demo, prospects could choose what they were interested in exploring. 

Before every demo section, the team offered viewers the option to either continue or request a personalized demo with sales. 

Another brilliant aspect of Skilljar’s product demo strategy is what was included below the demo on the landing page, such as links to case studies that are highly relevant to what’s demonstrated in the interactive tour.

The page performed so well that Skillar has a “Take Product Tour” CTA on its homepage header.

#5.Capchase

Company Overview

Capchase is a fintech company that provides non-dilutive financing solutions to SaaS companies to help them grow. 

Challenge

In the company's early stages, the founders needed a way to test concepts internally and with prospective customers. 

They used to ask designers to create complex figma mock-ups, which took weeks and were always out-of-date.

Result(s)

• Concepts were tested 4x faster with Arcades than with Figma prototypes. 

How interactive demos helped

Interactive demos helped create quick ways to present concepts to prospects, which helped the Capchase team close early customers. 

It also gave Capchase’s partners one source of truth for the product's most updated versions and features. 

“If you share a link to a Loom or a PDF and you edit it, then you have to share another one which is difficult because then you have a huge backlog of versions and you don’t know which one you’ve shared with whom.”

Since Arcade is the interactive demo platform with the most branding customization, Capchase could build tours aligned with the company’s brand and product feel.

#6. Nudge Security

Company Overview

Nudge Security helps organizations modernize their SaaS governance and security.

Challenge

Before interactive demos, Nudge’s prospects had to see the product through a salesperson, which was the industry standard and caused low demo request rates.  

As the company prepared for launch, it wanted to showcase the platform's capabilities without reducing demo requests. 

They thought about utilizing sandbox environments that they could send prospects, but it introduced new problems: 

• Building sandbox environments was a tedious and painful process.
• Sandboxing tools cost a lot of money.
• The team could only send demo environments to prospects who have already left their information rather than using demos to drive more conversions.

Result(s)

• Increased trial likelihood by 5x.

How interactive demos helped

First, the Nudge team built interactive product demos for every single feature and use case the platform could handle.

They started embedding demos everywhere on the site. Even small feature sections had clickable images that walked viewers through how it worked 👇

Seeing how much more engagement was generated by turning static assets into interactive ones, the team started to embed product tours in every aspect of the business, including:

• Weekly product updates
• Website pages
• Marketing ads on LinkedIn and Reddit 
• Communications like launch emails with Arcade gifs
• YouTube demo content

Finally, they centralized all their demos into one repository where prospects and customers could learn everything about the platform. To this day, it's one of the top-performing pages that drives the most trials.

#7. Quantum Metric

Company Overview

Quantum Metric is the digital analytics platform for business, technology, and analytics teams. The platform tracks 4 billion sessions a month for thousands of customers.

Challenge

As the analytics space became more crowded, prospects made false assumptions about Quantum Metric’s platform and capabilities. This made the consideration stage murky for buyers, resulting in lost deals and low conversion rates.

The team needed a way to easily show prospects what the platform could do, and how it differed from other alternatives. 

However, since the platform, like all analytics tools, needed some implementation work for every new customer, opening up free trials wasn’t an option. 

Sandboxes weren’t either, as they were difficult to maintain, buggy, and unsuitable for non-technical teams. Video didn’t resonate with potential end-users.

Results

• Doubled conversions on the demo page (compared to the primary CTA)
• 5x more engagement with interactive demos than video content
• 10x faster to create Arcades vs. videos

How interactive demos helped

First, the Quantum Metric team built interactive demos (with Arcade) showcasing every platform aspect. They consolidated each demo under a “Product Tour Library” on their website.

From CTAs on specific web pages or via the navigation header, viewers always have the option to explore product tours. 

Viewers must submit their information once on the product library’s landing page to browse the content. This lets Quantum Metric’s sales team engage prospects and filter high-potential customers.

On most calls to action (CTAs) across the site, people are offered multiple ways to learn about the Quantum Metric platform, such as:

• Getting a personalized demo with a sales representative.
• Taking part in a scheduled live demo or watching recordings of live demos.
• Experiencing the platform first-hand through product tours.

Here’s an overview of the prospect experience Quantum Metric crafted with Arcade 👇

Think interactive demos could help you, too? 

A few resources ⤵️

• Try Arcade free for 14 days.
• Best-in-class examples.
• More detailed case studies.
• Overview of the Arcade platform.

Or get in touch 👇