Product Tour Examples You Need to Copy in 2025

What is a product tour? 

A product tour is a guided experience that helps users learn how to use a product, usually software or app, by walking them through its main features and functionalities. It typically appears when a new user first opens the product or tries to use a particular feature. 

Product tours use interactive elements like:

• Tooltips 
• Pop-ups
• Highlights 
• Etc. 

Objective: Make it easy for users to understand the product without reading extensive documentation.

A product tour can be incorporated in the live product or a demo version of the product, and there’s a difference between a tour and a walkthrough ⤵️

What’s the difference between a product tour and a product walkthrough?

Product tour → Provide tips as you start to use the product. This gives the user more control over the experience and drives actions. 

Product walkthrough → Tells users what the product can do from the start. It shares more information but lacks engagement.

What’s the difference between a product tour and an interactive product demo? 

Interactive product demo → Uses a demo environment to show people what they can do with your product as they had already signed up/purchased. Interactive demos are often leveraged before a user signs up and after being onboarded. 

• Before signing up: Understand what the product can do without committing to anything.
• After onboarding: Learn new features and gather interest from others (i.e., colleagues) without requiring them to sign up immediately. 

Product tour → Happens once someone is in your product to help them get to value as quickly as possible. 

Why are interactive product demos important? 

Interactive demos are the most engaging way to share the value of your product before people are ready to get going. 

• Better customer experience: Would you rather read through documentation pages, watch a sales presentation, or play with the product yourself? Interactive demos offer a smoother experience. 
• Increases conversions: Learn how Nudge Security increased trial likelihood by 5x with interactive demos.
• Speeds up expansion: Once someone is in your solution and has gotten value from it, sharing interactive demos showing new ways to leverage the product is an efficient way to drive new feature adoption. 

Why are product tours important? 

• Boosts activation: Letting users figure things out on their own isn’t the best onboarding strategy. In-app product tours increase the chances that users will take actions that cause them to get value from your product on their first usage. 
• Increases retention: The best tours are crafted in a way that maximizes user actions that correlate with retention. Users are more likely to come back if they’ve saved something concrete rather than simply learned what the product can do for them. 
• Favors growth: Most tours include key actions like inviting colleagues, sharing a template, or publishing outputs. These increase the number of new sig-ups caused by someone’s first usage of a given product. Example: I share a Notion page with you and you sign up to Notion to join my workspace.

Before you start building product tours for your solution, check out these best-in-class examples ⤵️

8 product tour examples you need to copy in 2025

Wrike (Interactive demo + product tour)

What they did: 

Wrike ran a series of experiments on their trial funnel, specifically targeting creatives within marketing teams. Arcade enabled the creation of contextual tours that highlighted jobs to be done for the selected users. 

New users that engaged with an onboarding Arcade converted to paid at a 65% higher rate.

Why it’s a great example: 

• Tailored onboarding: Demos are tailored to specific user segments, such as marketing and creative teams, which help guide users to the onboarding flow that matches their needs. 
• Previews: Integrating interactive demos into the onboarding process customized the experience based on each user's role, and increased motivation to complete the onboarding. 
• More engagement: Incentivizing task completion with an interactive checklist drove users to complete more steps without feeling overwhelmed or frustrated with items that weren’t valuable to them.  

Labelbox (Product tour library)

What they did: 

Labelbox started redirecting prospects to an interactive demo library instead of sales demos.  

The interactive demo library was designed to elevate the product experience higher in the customer journey, nurturing leads and improving the conversion rate instead of following a less effective sales cycle process with traditional demos.

They identified the top 10 features that consistently captured customer interest and built a Demo Center. When you click on one, an Arcade pops up ⤵️

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Why it’s a great example: 

• Show value before commitments: This method convinces prospects that Labelbox is right for them before they commit to a purchase. It’s a solid option for products users can’t easily onboard onto.
• Personalized tours: Building multiple smaller tours instead of one big tour lets prospects focus on what they’re interested in, which decreases drop-offs. 
• Re-introduced tours in real onboarding: Labelbox makes these interactive product tours available to customers once they’re in the actual app. 

Slack (Just-in-time onboarding)

What they did: 

Slack’s product team decided to break its onboarding flow into a multitude of tooltips that appear at the exact moment when a user is most likely to be interested in a given feature. 

For example, when a Slack user is about to send a message to a colleague in a different timezone for the first time, the app fires a tooltip to educate the user about Slack’s “send later” feature. 

They do the same thing when you share a link to an app that’s available in Slack integrations. The app prompts you to integrate for next time 👇 

Why it’s a great example: 

• Show when interest is high: They only explain features when users are likely to be interested in them.
• Simple: They don’t overwhelm users with a ton of information; they keep it simple and concise.

Asana (Feel-good experience)

What they did: 

Asana’s product tour is known for increasing user engagement through “feel-good” moments. They walk you through the platform by using real tasks as examples and create gamified animations that trigger positive emotions.

Why it’s a great example: 

• Real examples: The app uses real Asana tasks to explain how the platform works. 
• Emotions lead to retention: Feeling good after using software increases likeness to come back. 

Grammarly (DIY product tour)

What they did: 

Grammarly has a product tour that guides you as you write with Grammarly by your side. Pretty standard. 

It stands out by letting users preview what pro features can do and continuing the tour if they show interest in pro-level Grammarly capabilities. 

Why it’s a great example: 

• Learn as you do: Grammarly’s product tour is completely integrated with the app’s experience and lets users get going right away. 
• Pattern breaks: If users make mistakes or take the wrong direction, Grammarly will correct them. 
• Preview premium plans: Grammarly showcases premium suggestions and educates users about those capabilities when they show interest (click, hover, etc.)  

Tolstoy (Show > Tell)

What they did: 

Tolstoy’s onboarding is crafted around the notion of showing the value of their product while learning how to use it. When you log in, you’re prompted to watch videos about the platform, which shows what the output of the Tolstoy platform is for customers who get through onboarding.

Why it’s a great example: 

• Deliver value without user actions: By showing the product’s value this way, they get more buy-in from users even before they take their first action in the app. 
• Lead with outcomes: The product tour style not only helps users get familiar with the platform, it shows them what the end result can look and feel like. 
• Short videos engage users: Attention spans are low. 1-minute videos are a great way to communicate instructions without losing your users’ attention.

Canva (Make actions easy)

What they did:

Canva’s product tour is designed to drive action. They craft a user’s first experience based on questions to their onboarding questions and suggest things based on what people are most likely to be interested in doing next.

For example, they won’t share information about or suggest Dream Lab until you take actions that indicate interest to create images with AI. 

Why it’s a great example: 

• It’s about results: Canva’s product tour experience centers around helping you create a design as quickly as possible. 
• Stunning experience: The onboarding process is intuitive, and the tooltips are simple and stunning. 
• Templates: To get you started faster, Canva constantly suggests templates to start from.  

Lucid Chart (Always available)

What they did: 

Lucidchart takes a “get out of users' way” approach in their product tours. They don’t force users into onboarding flows, but rather always make resources and recommendations available.

Why it’s a great example: 

• Users are in control: The company’s “on-demand tips” onboarding approach lets users dive in and start using Lucidchart's key features immediately. 
• Help is there when you need it: Helpful pop-ups are accessible but unobtrusive, allowing customers to explore the product freely. 
• New onboarding as you upgrade: Premium subscribers receive a tailored onboarding experience that showcases the added value of the features included in their subscription.

Easy steps to create a product tour for your SaaS

Step 1: Map out your product tour goals, your ICPs, and their use cases

Before you record an interactive demo, you need to know and plan for: 

• Who you’re building it for (focus on one or two user types at a time).
• What your ICP will most want to do (because you can’t show all of your features at once).
• Why it’s relevant for you to step in and guide users through their journey with your product. Sometimes, not intervening is the solution!

Answering these will help guide what you include in tours and make them more successful. 

Step 2: Build, edit & personalize your first interactive product demo

How to build a product tour will depend on the solution you pick and what you want to do (interactive vs live tour, onboarding vs new feature discovery, etc.)

Head down this post to view the 4 product tour solutions we recommend, according to public 2024 reviews 👇

Step 3: Iterate

Use data to constantly make improvements to your product tour experience. As your product grows and your users’ need change, you can’t expect the same experience to always win. When we say data, it usually falls into 2 categories:

• Feedback from users
• Usage data from your product

Now that you’re ready to create one, a few things to consider ⬇️

Guidelines for creating great product tours 

✅ Do > Show > Tell

It’s better to help users do something than showing them what they can do. And it’s better to show someone what they can do than telling them they can do it. 

When creating product tours for your SaaS, think about the steps in that order and prioritize accordingly.  

✅ Follow the “just-in-time” methodology

Throwing everything but the kitchen sink at users during onboarding will cause them to hit “Skip”. Instead of trying to showcase everything from the start, wait for users to take key actions before prompting tours. 

✅ Get to value

Shorter product tours outperform longer ones. Think of one of a select few outcomes that you want users to get to within the first usage and optimize your product tours to get there. Leave all of the rest for later.

✅ Favor retention-increasing actions

There are specific user actions that drastically lift the likeliness of a user coming back to your product. 

For example: 

• Slack: Inviting at least 1 colleague and creating a channel. 
• Notion: Sharing a page with someone.
• Netflix: Finding something to watch in 30 to 90 seconds.

Try to craft product tours that lead users to these actions over others.

✅ Be there when users need you

Once people have signed up and onboarded successfully, don’t stop there. The best apps will offer new tours to users as they discover new capabilities within the product (example from Canva 👇).

✅ Make it personal

Personalization is table stakes now. No one likes a one-size-fits-all approach. Act accordingly 👇

✅ Don’t make assumptions 

A common mistake by product managers is to assume that users already know certain things about their solution when in fact, they might have signed up after 10 seconds on the site.

Tours should be designed to clearly guide users as they start using the product or service without assuming that they have context when starting.

Plus, attention spans are short. 

This involves:

• Step-by-step guidance: Break down processes into manageable steps, ensuring users can follow along easily.
• Clear objectives: Start with a clear statement of what the user will learn or accomplish by the end of the tour.
• Value: Incorporate “wins” to maintain user interest and facilitate understanding.
• Short and focused: Aim for brevity to hold the user's attention, focusing on the most critical aspects of the product.

4 product tour solutions to consider in 2025

Arcade → The best interactive demo platform on the market. Stands out with lots of customization and stunning visuals. 

Chameleon → Product adoption platform with the most customization and deepest configuration. Also very intuitive.

Appcues → All-in-one product adoption platform for businesses of all sizes. Known for personalization 

Userguiding → Budget-friendly product tour platform for teams with simpler needs. 

Ready to get started?