Arcade
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Nudge Security
Learn how Nudge Security incorporated Arcades into their product-led growth (PLG) strategy to educate their audience and drive free trials.
How they use Arcade
For Nudge Security’s marketing team, Arcades is a core part of the customer’s lifecycle - from paid ads for awareness to the demo center for trial conversion to the changelog for product updates.
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Ways that Nudge uses Arcade:
- Changelog: Weekly product updates
- Demo center: Hub of use-case-specific demos to drive trials
- Website: Homepage demo and product pages
- Marketing ads: LinkedIn and Reddit
- Communications: Launch emails with Arcade gifs
- Video: YouTube demo content
With Arcade, they can:
- Work efficiently with a lean team and fast-paced product development
- Set benchmarks and gauge feature interest through Insights
- Ensure that their marketing efforts are a clear extension of their product
Results:
- Web visitors that engaged with an Arcade were 5x more likely to start a trial
“It's such a shortcut for us to create and communicate the value of the features we deliver. And it’s so much more intuitive for our end users to learn about these features and ensure that in just 30 seconds to a minute, they have the information they need to know how to get more and more value out of our product."
Why We Love It
- Include custom branding on each Arcade (incl. watermark and call-to-action (CTA) buttons) to increase brand awareness and drive action. They also include UTMs on all CTAs to track Arcade performance
- Each Arcade aims to be concise in # of steps and if a topic is longer, Nudge breaks out demos into a separate, more concentrated Arcades
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Nudge Security
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