Consensus Pricing: Is It Worth It In 2025?

How much does Consensus actually cost?

Unfortunately, the platform does not publicly share its pricing. To get a custom quote, you need to request a demo with their sales team to get a custom quote. 

Based on insights from Demoboost and interviews with real Consensus customers, the starting price for Consensus is believed to be $12,000 per year.

Additionally:

• The average price for a sales team: $25,000. 
• The average price for enterprise: over $100,000. 

Per Consensus’ demo page, the company refers to its pricing as “based upon role and license quantity.” 

This means that pricing varies based on:

• The number of seats you need
• The role of each purchased seat (manager, viewer, admin, sales representative, etc.).

Does Consensus have a free plan?

Unlike more modern interactive demo platforms like Arcade, Navattic, and Storylane, Consensus does not have a free plan.

Are there surprises at renewal? 

There is insufficient public information to share what happens with Consensus contracts when they renew. 

Customers report that although Consensus is expensive, the platform and its pricing scale well as you grow your team and usage. 

Consensus paid plans: What’s included

Some verified reviews 👇 hint that different components of the Consensus platform have their own costs, making the app significantly more expensive than competitors' if you want the whole platform to be available to your team.

Since Consensus does not have a free plan and pricing varies by number of seats and roles, most, if not all, of the platform’s capabilities will be included with a purchase. 

Here’s a summary of Consensus’ key features ⤵️

• Automated demos: Consensus allows sales teams to create and share automated video demos and product tours. This helps buyers access the product information they need, when needed, between each step of the sales process (image below 👇).
• Sales accelerator: Consensus will automatically add your most engaged demos into a curated library for sales teams and their prospects.
• AI vision: Conversational experience that merges AI chats with a customized product tour.
• Buyer intent: The platform provides real-time engagement insights, helping sales teams identify key stakeholders, track their interactions with the demo, and gauge buying intent. 
• Customizable product tours: Users can build interactive product tours that allow prospects to experience a product's features hands-on.
• Demolytics: This feature provides in-depth data on how prospects interact with demos, helping companies fine-tune their sales process and improve product storytelling.

What are Consensus strengths?

💡 TLDR: Consensus is more advanced for sales teams. Especially for sales enablement capabilities.

It stands out with the following: 

• Forms: Consensus has more lead-capture customization (field mapping, etc.). 
• Integrations: A wider range of integration than Arcade, with native integrations to platforms like Marketo and Eloqua. 
• Robust guided experience: Consensus demos feel more like training modules. You can combine videos with tours and add other content like PDFs and docs. 

Reasons to consider a Consensus alternative

• Creation time: There are so many steps and parts to creating a tour, especially an interactive video demo. Although the company claims you can create a video demo in less than one hour, most online reviews mention the tedious demo creation process ⤵️… that pales compared to six minutes with Arcade.

• Resource-intensive: To make a consensus demo engaging, you have to add a lot of your own content, which is resource-intensive. Sales teams rarely have the time to put all of this content together.
• Limited market diversification: Consensus primarily focuses on demo automation for sales teams, which may limit its market scope compared to competitors with broader product offerings.

Is there a better option in 2025?

🕹️ Arcade 

Arcade is interactive demo software that allows you to create product demos and tours across different devices in an easy-to-use platform.

Your team can get started with your first demo in about 6 minutes and personalize the demos to your prospects.

💡 Unlike Consensus, the platform is beginner-friendly. Arcade memorizes each click and action and automatically creates hotspots, making interactive demo building a breeze.

Feature Comparison: Arcade vs Consensus 

TLDR: Arcade and Consensus are almost neck-to-neck on features related to Demo Creation (Easier in Arcade), Collaboration, Branding (slight upper hand to Arcade, Lead Capture (slight upper hand to Consensus), and Support.

The platforms differ in features related to Demo Editing 👇

And Sharing 👇

Key Arcade Features

• HTML capture (early access): Modify page elements and generate new ideas with AI-powered prompts – no code required.

• Advanced personalization: With branching and custom variables, users can create dynamic, choose-your-own-adventure-style demos, allowing prospects to explore the aspects of the product that matter most to them. 

• Video editing: Additionally, pan and zoom features help direct attention to key areas of the product.
• Chrome extension: Record product screens through Arcade’s Chrome extension or desktop app, and add interactive elements like tooltips and callouts.
• Analytics & lead capture: Reveal and capture leads as they interact with your demos. Arcade also includes real-time analytics into how prospects interact with demos, which can be synced to tools in your GTM tech stack.
• Collections: Combine multiple Arcades into one landing page to allow viewers to seamlessly navigate between content and generate a shareable asset.

Where Arcade wins over Consensus

💡 TLDR: Arcade is the most complete interactive demo platform for sales, marketing, and product teams. 

It stands out with the following:

• Visual polish: Arcade puts visual polish and design are at the core of every product decision. 
• Similar features, but seamless: Arcade is notoriously easy and intuitive. Anyone can leverage it; the average time to create a demo is 6 minutes.
• Scalable: Arcades are live assets designed to be edited. Changes will automatically be updated across your properties.