6 Unique Guideflow Alternatives & Competitors (Updated for 2025)

The top Guideflow alternatives are Arcade, Supademo, Storylane, Navattic, Walnut, and Saleo.

Below, we break down each product’s: 

• Features
• Standout capabilities compared to Guideflow
• Pricing 
• Limiations
• And more. 

We based our research off customer testimonials (both public and private), online reviews, and the tools we see most often in sales conversations when Guideflow is referenced. 

But first, let’s give Guideflow its flowers. 

Reasons why people switch from Guideflow to a competitor

The platform is the closest to Arcade (that’s us 👋) when it comes to ease of use and visual customization options to build stunning demos. 

Guideflow is full of 5-star reviews online and stands out from competitors with a wide range of sharing options. The app lets you automatically share interactive product tours across apps like Notion, Slack, Twitter, LinkedIn, and many more.

There are truly 2 main reasons why customers consider alternatives and competitors (view our list below) over Guideflow. These 2 reasons keep surfacing in: 

• Public reviews
• Our team’s sales calls 
• Conversations with our customers

Reason #1: Guideflow’s pricing is affordable, but some key advanced features aren’t available on lower-tier plans

Guideflow’s pricing is very similar to ours, in that it is affordable (minimum of $400 per year compared to $6,000 with solutions like Navattic).

The issue isn’t affordability; it’s what you get with each plan.  

Once teams get comfortable with interactive demos and want to embed them across the GTM strategy (here’s why you should consider it if you haven’t already), then some of the most important features you need are ⤵️

• Collections (or demo libraries)
• Integration with GTM systems (i.e. CRM)
• Advanced analytics
• Advanced, no-code personalization
• Custom themes and white-labeling

These capabilities are all under Guideflow’s Growth plan; its most expensive (minimum commitment of $599/mo). 

To compare that against Guideflow’s most popular competitor, Arcade’s pricing includes all of these on its own Growth plan, which has a minimum of $42,50/mo (14x cheaper!).

Reason #2: Guideflow’s customers report (infrequent) instabilities

Interactive demos need to be reliable. They let people get a sense of your product’s capabilities and user experience. If an interactive product tour crashes or doesn’t work properly, it can completely crush a prospect’s trust in your ability to deliver value. 

Although infrequent, some Guideflow customers have reported instability, which both slows production and affects your demos’ ability to convert viewers into users or prospects.

The 6 best Guideflow alternatives

• Arcade offers the best overall experience with superior customization, advanced personalization, and more flexible pricing.
• Supademo is best for AI-powered demos, making it the fastest and easiest tool for creating product tours.
• Storylane excels in sandbox demos and integrations, making it a strong choice for live sales scenarios.
• Navattic leads in HTML editing and GTM workflows, giving teams deeper control over demo content and automation.
• Walnut is the best for A/B testing and detailed analytics, making it ideal for sales and marketing teams that prioritize performance insights.
• Saleo specializes in live demo environments with real-time data, helping sales teams create hyper-personalized, data-rich experiences.

#1. Arcade (Best overall)

Public reviews: 4.7 ⭐ (G2)

Recent case study: Zapier

Similar to: Navattic

Typical users: Sales, Product, and Marketing teams

Known for: Personalization and design options. Ease of use.

What is Arcade?

Arcade is an interactive demo platform that lets you easily create captivating product tours and demos across devices.

Full disclosure: While Arcade is our own product, we aim to provide an unbiased perspective on why Arcade is the best alternative to Guidefllow.

Why pick Arcade over Guideflow?

Arcade is the top alternative to Guideflow because it has more advanced personalization and design options, cheaper pricing for similar functionalities, and can easily be scaled for larger organizations. 

💡 Learn how Zapier grew meetings booked by 70% with Arcade. 

Popular features for Guideflow customers

• Stunning demos: Arcade has the most customization options of any interactive demo platform to create stunning, on-brand demos that drive conversions.

• Advanced personalization: With branching and custom variables, users can create dynamic, choose-your-own-adventure-style demos, allowing prospects to explore the aspects of the product that matter most to them. 
• Real-time HTML capture & editing: Duplicate your exact product experience and modify page elements right before sending demos to prospects.

• Leave-behinds: Allow prospects to revisit specific product features post-demo.
• Lead capture & analytics: Reveal and capture leads as they interact with your demos. Sync demo analytics and insights to tools in your GTM tech stack.

Standout feature (compared to Guideflow)

• Collections: Unlike Guideflow, Arcade lets you build collections without committing to the highest-paid plan, so you can combine multiple Arcades into one landing page to allow viewers to navigate between your interactive content.

Why do companies pick Arcade (according to reviews)?

• Ease of use: Anyone can create an interactive demo with Arcade in under 10 minutes.
• The best viewer experience: Interactive demos aren’t about you; they’re about your viewers. Arcade has the largest array of design and navigation options. 
• Scalability: Organizational guidelines can be scaled to allow teams to mass-create product tours and demo centers. 
• Flexible pricing: Unlike tools like Guideflow and Navattic, Arcade doesn’t require multi-user minimums (10 users for Guideflow’s Growth plan). 

What do people dislike about Arcade? 

❌ Arcade does not have as many ready-made sharing options as Guideflow. 

❌ HTML capture is still in its early stages (same for Guidelfow). 

How much does Arcade cost?

Arcade offers a free plan that includes camera recording, synthetic voiceover, demo chapters, and more.

Need more? Subscribe to one of three paid plans:

1. Pro: $32/user/month, unlimited arcades (i.e., demos), gives you more customization and branding control over demos.
2. Growth: $42.50/user/month (up to 10 users), unlimited arcades, includes advanced editing, branching, and collaboration.
3. Enterprise: Custom pricing. (Minimum 10 users), unlimited arcades, enterprise-level security, and analytics dashboards.

Note: The Growth plan has a 14-day trial. Try it for free to experience Arcade’s full capabilities.

#2. Supademo (Close second)

Public reviews: 4.8 ⭐ (G2)

Similar to: Storylane

Typical users: Sales and marketing teams.

Known for: AI-powered product tours.

What is Supademo?

Supademo is an AI-powered interactive demo platform designed to speed up sales cycles and drive product adoption.

Why pick Supademo over Guideflow?

Supademo is a good option if you want to quickly and easily create interactive demos but don’t need as many design customization options as you would have in Guideflow or Arcade.

In-app demos are pretty neat, but HTML capture and editing are too basic. 

Popular features for Guideflow users

• In-app overlays: Programmatically trigger interactive demos from inside your real product experience.
• Personalization: Customize demos with viewer-specific details, such as names or company information, to create a personalized experience. 
• Conditional branching: Allow users to navigate through different demo paths based on their choices, enhancing interactivity. 
• Editing effects (hotspots, blur & crop): Add interactive elements to guide users through the demo. Include text, shapes, and highlights to emphasize important aspects and redact sensitive information. 
• Showcase: Combine and share related Supademos into a cohesive, multi-demo experience.

Standout feature (compared to Guideflow)

• AI enhancements (voiceover, annotations, and translation): Generate synthetic voice narrations to accompany demos, enhancing user engagement. Automatically add descriptive text to highlight key steps or translate demos into multiple languages instantly.

Why do people pick Supademo (according to reviews)?

• Speed of creation: Similar to Arcade, the average time from purchase to live demo is really fast (6 minutes for Arcade). 
• Ease of use: Customers keep mentioning in public reviews how easy it is to create demos in Supademo.

What do people dislike about Supademo?

❌ Customization, exporting, and embedding options are limited. 

❌ Supademo is behind on HTML capture and editing.

❌ The editing experience is not on par with Arcade. For example, editing a tooltip requires a separate edit view. There are a few instances of clunkiness in the app. 

How much does Supademo cost?

Supademo’s free plan lets you record 5 product tours that have Supademo’s brand. 

If that’s too limiting for you, pick from: 

• Pro ($36/month per creator): Unlimited Supademos, team workspace, zoom and autoplay, custom branding, blur and annotation tools, demo analytics, Supademo AI.
• Scale ($50/month per creator): All Pro features, plus dynamic variables, trackable links, conditional demo branching, password protection, custom domain, advanced viewer insights, and collaborative commenting.

#3. Storylane (Best for sandboxes)

Public reviews: 4.8 ⭐ (G2)

Similar to: Saleo

Typical users: Marketing and product teams

Know for: Integrations and sandboxes

What is Storylane?

Storylane is a popular interactive demo platform that’s known for its approachable pricing and ease of use. 

Why pick Storylane over Guideflow?

Storylane doesn’t have the design and personalization features that Guideflow has, but is a solid option for sales uses cases like using sandboxes to run live demos or integrating with GTM systems to fire custom workflows (i.e., retargeting leads).

Popular features for Guideflow users

• Demo hub: Guide prospects through tailored demo playlists or gallery-style layouts, helping them focus on the most relevant aspects of your product.

• Screen capture and editing: Capture their product's interface using Storylane's browser extension, allowing for complete control over product flows. The platform provides an HTML-based editor for making content, images, and text changes without coding skills.
• Personalization: Demos can be customized with dynamic variables, such as prospect names or company information. 
• Flows: You can create different demo journeys for various personas or use cases, allowing stakeholders in different roles to see the most relevant parts of the product.

Standout feature (compared to Guideflow)

• Lily AI: AI-powered guided tours, voiceovers, avatars, and an intuitive HTML editor to eliminate manual work and enable faster, more engaging demo experiences.

Why do people pick Storylane (according to reviews)?

• Easy and affordable for simple uses: Capture product screens directly from Chrome with the extension. Pricing starts at $40/month and doesn’t scale too rapidly.
• It’s flexible: Customers appreciate the ability to capture demos, create sandboxes, and launch demo hubs.

What do people dislike about Storylane?

❌ Add-ons quickly increase costs.

❌ Steep initial learning curve.

❌ Limited customization options compared to Guideflow and Arcade.

How much does Storylane cost?

The platform has a free plan that includes one creator, one published demo, and basic features. Otherwise, choose from 3 plans:

• Starter ($40/month per creator): 1 seat, unlimited demos, AI assistance for voiceovers, basic lead capture, and integrations with HubSpot and Zapier. 

• Growth($500/month for 5 creators): All features of the Starter plan, plus HTML demo editor, demo personalization with tokens, custom lead forms, 10+ integrations, and advanced viewer analytics.

• Premium ($1200/month): All features of the Growth plan, plus custom seats, offline demos, demo coaching, SSO, Salesforce integration, and a whitelabel demo URL. 

💡 Note: There’s a waitlist to get access to Lily AI. Pricing for Lily AI is unknown.

#4. Navattic (Best for HTML editing)

Public reviews: 4.7 ⭐ (G2)

Similar to: Arcade

Typical users: Product and marketing teams.

Known for: HTML editing & playbooks.

What is Navattic?

Navattic is a demo automation platform designed to create interactive, no-code product demos that improve engagement and help drive conversions. 

Why pick Navattic over Guideflow?

Navattic and Guideflow’s features are very similar, but Navattic has the upper hand on HTML capture, editing, and demo-triggered workflows (called playbooks). 

Popular feature for Guideflow users

• Personalization: Demos can be personalized with dynamic variables and brand guidelines to tailor content to specific users, industries, or sales use cases.

• Demo capture & customization: Using Navattic's Chrome extension, teams can capture their web app and customize the demo with guided steps, tooltips, and modals. 
• Embedding & sharing: Navattic demos can be easily embedded on websites, used in email campaigns, or shared via links. 
• Analytics: Sync demo engagement data to records in tools like HubSpot, Salesforce, and Marketo. 
• Live edits: HTML editing lets you blur sections or add text, change the data shown to viewers, and more.

Standout feature for sales teams

• Playbooks: Triggers GTM workflows from demo engagement, like updating leads in your CRM or notifying account executives of a new viewing.

Why do companies pick Navattic over Guideflow?

• HTML: Navattic has best-in-class HTML/CSS captures and editing.
• Drag-and-drop workflow builder: Navattic’s new drag-and-drop builder is appreciated by customers, who cite how easy it is to fire GTM campaigns off of demo views.

What do people dislike about Navattic?

❌ Building an interactive demo from capture to publishing is too long and tedious (compared to 6 minutes in Arcade).

❌ Navattic’s recording process is cumbersome. 

❌ Limited design options (compared to Guideflow and Arcade). 

❌Steep and rigid pricing.

How much does Navattic cost?

💡 Navattic customers have to choose between annual and quarterly contracts.

Navattic’s free plan includes 1 HTML demo and 3 builder licenses. Otherwise, choose from three pricing options:

• Base: $600/month, giving you access to unlimited licenses, demos, views, and integrations.
• Growth: $1,200/month, giving you access to multi-team functionality, SSO, directory sync, multi-language support, and a dedicated CSM.
• Enterprise: Custom price for hands-on support, audit logs, and offline demos.

#5. Walnut.io (Best for A/B testing)

Public reviews: 4.7 ⭐ (G2)

Similar to: Storylane

Typical users: Product marketers.

Known for: AB testing and analytics.

What is Walnut?

Walnut is an interactive demo platform replicating your product’s code into interactive steps. It’s best known for converting screen captures into editable HTML components. 

Why pick Walnut over Guideflow?

Walnut has a wider range of sandbox and A/B testing options for marketing and sales teams. 

Although Walnut is more expensive and has a steeper learning curve than Guideflow, some customers prefer Walnut’s deeper analytics.

Popular features for Guideflow users

• 1:1 vs. 1:many: Walnut demos are often aimed and tailored at one account or prospect. 
• Non-guided vs guided demos: You can’t have “unguided” and “guided” demos in a Walnut sandbox. 
• Lead Capture and Analytics: Gather visitor information through embedded forms in your product tours and track engagement to gain insights into buyer intent, enabling more effective lead qualification.
• Collections and demo centers: Organize all your demos in one library, control access, and provide a centralized hub for your team to quickly manage and distribute product demonstrations. 

Standout feature (compared to Guideflow)

• A/B testing & personalization: Walnut helps GTM teams publish multiple demo versions in real-time and assess which outperforms the other. Walnut analytics are more detailed than Guideflow’s.

Why do people pick Walnut over Guideflow?

• (For sales) Personalized prospect demos: Sales reps' ability to edit sandboxes in real-time is really advanced at Walnut. This makes it easy for reps to tailor tours and demos with a realistic copy of the product with “dummy” data.
• Sandbox flexibility: Walnut customers keep reporting how flexible the sandboxing is for sales teams. For marketers, this is helpful for ABM campaigns where interactive demos are custom-built for specific accounts.

What do people dislike about Walnut? 

❌ Steep learning curve (a lot of G2 reviews about this). 

“Getting started was a little tricky and we had some delays in the storylines we were demo-ing, which gave the impression that the product was running slowly”

❌ Live demos tend to break and cause prospects to doubt the effectiveness of your product. 

❌ Expensive (starting at $9,200 annually). Especially considering that the platform has limited value for marketing and product teams. 

Walnut’s pricing: How much does it cost?

🚨 Important note: Walnut has implementation fees. Expect to pay extra for features like Offline demos, white labels, and translations (all included in Arcade plans).

Walnut’s Lite plan will cost you $9,200 per year plus add-ons. It includes all features except the Salesforce integration. 

The Pro plan costs $20,000 per year plus add-ons and includes dedicated support and the platform’s Salesforce integration. 

#6. Saleo (Best for sales teams)

Public reviews: 4.9 ⭐(G2)

Similar to: Consensus

Typical users: Sales teams.

Know for: No-code sandbox environments

What is Saleo?

Saleo is a live demo platform that helps sales teams create sandbox environments with real data to use in sales demonstrations or create product tours that convert prospects. 

Why pick Saleo over Guideflow?

Saleo can help you turn key moments in live demos into interactive demos that can be re-used throughout the buying process. It’s a unique ability that Guideflow does not have.

Popular features for Guideflow customers

• Personalization: Tailor demos to match the prospect’s needs, including editing live graphs, customizing text, and swapping images. 
• Saleo capture: Create interactive, guided demos that can be embedded in emails, websites, or shared as standalone experiences. These demos include tooltips, embedded videos, and other interactive elements to engage prospects.

• AI-powered modeling engine: Support complex data like financial models or CRM metrics.
• Real-time data: Saleo supports live data features like real-time traffic, GPS tracking, and interactive chat capabilities.
• Demo duplication: Duplicate your top-performing demos and data sets then easily adjust any element for the next use-case or target account.

Standout feature (compared to Guideflow)

• Saleo Live: Create live demos using your actual product, not just static images or recordings. It enables real-time text, graphs, tables, and image editing directly within the demo environment, ensuring data accuracy and personalization. 

Why do people pick Saleo over Guideflow?

• Data: The ability to quickly populate data across demo environments. 
• Prep time: Users report significant reductions in demo preparation time—sometimes up to 100%, allowing sales engineers to focus more on selling.
• Live-to-interactive: People appreciate the ability to take high-performing live demos and turn them intro re-usable interactive assets.

How much does Saleo cost?

Saleo does not list specific pricing details publicly. Contact their sales team for a demo to learn about pricing.

According to Vendr, the price for Saleo ranges from $16,000 to $83,000 per year, with a median cost of $55,000 annually.

Next steps: Try creating an interactive product tour for free

Guideflow nails ease of use and sharing options, but if your team is in need for a new interactive demo tool, here’s a summary of how the top alternatives compare:

• Arcade offers the best overall experience with superior customization, advanced personalization, and more flexible pricing.
• Supademo is best for AI-powered demos, making it the fastest and easiest tool for creating product tours.
• Storylane excels in sandbox demos and integrations, making it a strong choice for live sales scenarios.
• Navattic leads in HTML editing and GTM workflows, giving teams deeper control over demo content and automation.
• Walnut is the best for A/B testing and detailed analytics, making it ideal for sales and marketing teams that prioritize performance insights.
• Saleo specializes in live demo environments with real-time data, helping sales teams create hyper-personalized, data-rich experiences.

Try creating a interactive demo in Arcade for free (usually takes below 10 minutes!)