Top 5 Interactive Demo Software for Marketing Teams (Reviewed)

No wonder every SaaS marketing team wants interactive software in their tech stack: interactive content outperforms video content by 7.2x! 

Interactive demos not only let your audience experience the value of your product before committing to a sales call or free trial but tend to convert those who show interest at a better rate than any other content types. 

In this guide, we’ve compiled the best interactive demo software for marketers and broken down their key features, pricing, drawbacks, and unique strengths. 

Factors to consider when evaluating interactive demo platforms in marketing

#1: Speed and design 

Marketers expect visual polish and brand consistency. Your interactive demo solution must allow you to build stunning demos for your prospects. The top 1% of demos are crafted as an extension of the actual product. Some platforms (i.e: Storylane) lack the visual depth marketers need. 

Also, creating high-quality assets like videos can be resource-intensive and time-consuming. Interactive demos offer a better-performing, quicker content option, but that depends on your chosen platform! For example, Arcade has a median publish time of 6 minutes, and Navattic has a median publish time of 1 hour.

#2: Collaboration features 

There’s one common trait among marketers: They work in teams and often have to collaborate heavily with other functions (think Design, Product, and Sales). 

Make sure that your interactive product demo solution has the following collaboration features, at a minimum: 

• Personal and shared workspaces.
• User permissions and access controls.
• Live comments. 
• Slack integration to alert team members in real-time. 
• Collaborator access is available for input from people outside your company.

#3: Distribution & flexibility

Distribution and flexibility are critical for fast-paced marketing teams constantly running and testing campaigns. Your interactive demo platform must allow multiple ways to export, share, and embed interactive content. Teams using platforms that don’t offer many sharing options often: 

• Create underperforming demos.
• Have more trouble passing through decision-maker approval. 

#4: Price & integrations

Price is always a concern. We mean here that leveraging interactive demos for marketing purposes means scale. In most success stories from marketers, we see a ton of demos being created and experimented with. If your interactive demo platform has an unscalable pricing structure, it can create unpleasant surprises as you scale up production. 

Same with integrations. As teams start seeing success, they want to sync demo data to other systems where they can architect initiatives like retargeting campaigns. Make sure your interactive demo platform integrates with your go-to marketing tools.

Recent success story: How Zapier’s marketing team leverages interactive demos to increase booked meetings by 70% 

Problem: Zapier wanted to effectively showcase its process-driven solutions to engage its audience and drive action, but videos were too heavy for the fast-paced top-of-funnel audience, and static content lacked the interactivity needed to hold attention.Solution: Experiment #1: Embedding an interactive demo on Zapier’s high-traffic Workflows page, showcasing key features like AI-powered automation and app connections with clear calls-to-action (CTAs) for contacting sales. Demos incorporated camera recordings to add a personal touch, bringing a human element to the interactive experience.Experiment #2: Embed interactive demos for each Table's product page to increase sign-ups. Using Arcade, Zapier created a similarly streamlined interactive demo that showcases how Tables and Zaps work together.Results:

• 14% increase in signups on the Tables page
• 70% increase in contact sales submissions on the Workflows page
• 3% increase in signups on the Workflows page

🕹️ Read the full case study here.

‍What are the best interactive demo tools for marketers in 2025?

Here are our picks for the very best interactive demo software for marketing teams in 2025, based on our own research, public customer reviews, and industry benchmarks: 

1. Arcade: All-in-one interactive demo solution known for ease of use, speed of creation, and advanced design and personalization options.

2. Storylane: Affordable interactive demo platform with advanced sharing options and native integrations.

3. Navattic: Interactive demo solution known for HTML captures, lead forms, and sales workflows.

4. Demoboost: Demo automation solution best for sending personalized demos in sales outreach.

5. Consensus: Demo automation solution best for combining videos and interactive actions.

Here’s a table that compares them all in the context of marketing use cases ⤵️

(#1) Best overall: Arcade 

Public reviews: 4.7 ⭐ (G2)

Similar to: Navattic

Typical users: All GTM teams

What is Arcade best for?

Arcade is an interactive demo platform that lets you easily create captivating product tours and demos across devices. It’s known for helping you easily create stunning interactive demos that are personalized to your brand and users.

Full disclosure: While Arcade is our own product, we aim to provide an unbiased perspective on why Arcade is the best click-through software on the market.

💡 Learn how Labelbox increased MQLs by 30% with Arcade. 

What makes Arcade stand out for marketing?

• Highly visual, shareable demos designed for product-led growth, ideal for embedding in websites, blogs, and social media.
• Consumer-grade design that feels engaging and polished, helping marketing teams create demos that feel like storytelling.
• No-code, easy-to-use editor, making it accessible for marketers without technical expertise.

Arcade’s most popular features

Stunning, on-brand demos

Arcade has the most customization options of any marketing demo platform.

From hotspots to callouts to merging video and interactive product screens, Arcade’s creator tools bring more flexibility for marketing teams that want interactive content to feel like an extension of their product and brand 👇

Personalized demos at scale

With branching and custom variables, users can create dynamic, choose-your-own-adventure-style demos, allowing prospects to explore the aspects of the product that matter most to them. 

With HTML capture & editing, marketers can quickly tailor their highest-performing content to new personas to maximize conversions across campaigns ⤵️

The best platform to turn viewers into qualified leads

With Arcade, you can embed demos on websites, share them through custom links, or download them as GIFs or videos for use on different platforms. This versatility allows seamless integration into marketing efforts and sales outreach.

Other key features for lead generation: 

• Leave-behinds: Allow prospects to revisit specific product features post-demo.
• Lead capture & analytics: Reveal and capture leads as they interact with your demos. Sync demo analytics and insights to tools in your GTM tech stack.

• Collections: Combine multiple Arcades into one landing page to allow viewers to navigate between content and generate a shareable asset seamlessly.

Why do companies pick Arcade (according to reviews)?

Danielle Russel’s comment about Arcade describes perfectly why marketing teams pick Arcade: It’s the best tool for creating interactive content that matches the company's brand, tone, and product experience, whereas other demo tools have limited customization. 

💡 Read the full case study here. 

‍What do people dislike about Arcade? 

❌ Some advanced customization features are only available on paid plans. 

❌ HTML capture is still in its early stages. 

❌ Platforms like Marketo aren’t included in Arcade’s native integrations. 

Arcade’s pricing: How much does it cost?

Arcade offers a free plan that is perfect for users who want to create their first interactive demos.

Need more? Subscribe to one of three premium plans:

1. Pro: $32/user/month, unlimited arcades (i.e., demos), gives you more customization and branding control over demos.
2. Growth: $42.50/user/month (up to 10 users), unlimited arcades, includes advanced editing, branching, and collaboration.
3. Enterprise: Custom pricing. (Minimum 10 users), unlimited arcades, enterprise-level security, and analytics dashboards.

Note: The Growth plan has a 14-day trial. Try it for free to experience all of Arcade’s capabilities.

‍(#2) Best for integrations: Storylane

Public reviews: 4.8 ⭐ (G2)

Similar to: Supademo

‍Typical users: Marketing and product teams

What is Storylane best for?

‍Storylane is a popular interactive demo platform known for its approachable pricing and ease of use. It doesn’t have the design and personalization features that Arcade has, but is a solid option nonetheless. It stands out with a ton of integrations with popular GTM systems.

What makes Storylane stand out for marketing?

• Deep CRM and marketing automation integrations (HubSpot, Marketo, Salesforce) for tracking and qualifying leads.
• Personalized demos that can dynamically adjust based on user behavior, making them more relevant to different audiences.
• Detailed analytics for understanding demo engagement and optimizing conversion rates.

Storylane’s most popular features

• Demo hubs: Organize product demos into curated playlists or gallery-style layouts, making exploring the most relevant features easier for prospects.
• Screen capture & editing: Record product interfaces using a browser extension, enabling full control over demo flows. An HTML-based editor allows users to modify content, images, and text without coding knowledge.
• Native integrations: Seamlessly connect with platforms like Salesforce and HubSpot to track demo interactions and gain real-time insights.
• Flows: Design customized demo experiences for different personas or use cases, ensuring each stakeholder sees the features most relevant to their role.

Why do companies pick Storylane (according to reviews)?

• It’s simple: This can be limiting in some cases (view drawbacks), but you can capture product screens directly from Chrome with the extension. Effects are easy to add and edit.
• You get good features for the cost: Pricing starts at $40/month and doesn’t scale too rapidly. The $50 per person plan does include HubSpot and Clearbit integrations.

What do people dislike about Storylane? 

❌ Add-ons quickly increase costs.

❌ It’s way more complicated to build on-brand demos that replicate your actual product UX in Storylane.

❌ Limited customization options. For example, unlike Arcade and Navattic, there is no ability to blur parts of the information on screen. 

Storylane’s pricing: How much does it cost?

The platform has a free plan with basic features that lets you publish one demo.

Otherwise, choose from 3 plans:

• Starter Plan ($40/month per creator): 1 seat, unlimited demos, AI voiceover assistance, basic lead capture, and integrations with HubSpot and Zapier. 

• Growth Plan ($500/month for 5 creators): All features of the Starter plan, plus HTML demo editor, demo personalization with tokens, custom lead forms, 10+ integrations, and advanced viewer analytics.

• Premium Plan ($1200/month): All features of the Growth plan, plus custom seats, offline demos, demo coaching, SSO, Salesforce integration, and a white label demo URL. 

(#3) Best for HTML capture: Navattic

Public reviews: 4.7 ⭐ (G2)

Similar to: Arcade

‍Typical users: Product and marketing teams.

What is Navattic best for?

‍Navattic is a demo automation platform designed to create interactive, no-code product demos that improve engagement and help drive conversions. It’s best known for converting screen captures into editable HTML components and for lead capture flows, but doesn’t have the design range that Arcade has.

What makes Navattic stand out for marketing?

• Fast and lightweight HTML capabilities allow marketers to quickly create, edit and embed product demos without a steep learning curve.
• Seamless embedding in websites and landing pages, making it great for top-of-funnel marketing.
• Simple analytics that syncs with GTM tools to track engagement without overwhelming complexity.

Navattic’s most popular features

• Live edits: HTML editing lets you blur sections or add text, change the data shown to viewers, and more.
• Personalization: Demos can be personalized with dynamic variables and brand guidelines to tailor content to specific users, industries, or sales use cases.

• Demo capture & customization: Using Navattic's Chrome extension, teams can capture their web app and customize the demo with guided steps, tooltips, and modals. 
• Embedding & sharing: Navattic demos can be easily embedded on websites, used in email campaigns, or shared via links. 
• Analytics: Sync demo engagement data to records in tools like HubSpot, Salesforce, and Marketo. 

Why do people pick Navattic?

• HTML: Up until Arcade’s latest update, Navattic had the best HTML/CSS captures and editing.
• Integration with Marketo: Which Arcade does not have.

What do people dislike about Navattic? 

❌ Customers report that building an interactive demo from capture to publishing is too long and tedious (compared to 6 minutes in Arcade).

❌ Creation time aside, the recording process is cumbersome. 

❌ Limited design and customization options.

Navattic’s pricing: How much does it cost?

🚨 Important note: The platform does not offer a free trial or monthly plans. Teams have to choose between annual and quarterly contracts.

Navattic offers three pricing tiers:

• Base: $600/month, giving you access to unlimited licenses, demos, views, and integrations.
• Growth: $1,200/month, giving you access to multi-team functionality, SSO, directory sync, multi-language support, and a dedicated CSM.
• Enterprise: Custom price for hands-on support, audit logs, and offline demos.

(#4) Best for A/B testing: Walnut.io 

Public reviews: 4.7 ⭐ (G2)

Similar to: Storylane

‍Typical users: Product and marketing teams.

What is Walnut best for?

Walnut is an interactive demo platform replicating your product’s code into interactive steps. It’s best known for converting screen captures into editable HTML components and for its wide range of sandbox and A/B testing options for marketing and sales teams. 

Walnut has more drawbacks for marketers, as it has a steep learning curve, limited value non-sales teams, and is more expensice. For example, Arcade’s video capabilities are much more advanced than Walnut’s ⤵️

What makes Walnut stand out for marketing?

• Known for its fully customizable, no-code product demos that can be embedded in marketing assets.
• Focuses heavily on personalization and A/B testing, making it great for marketing teams that want to optimize demo performance.
• Offers deep analytics to track demo engagement and inform content strategy.

Walnut’s most popular features

• 1:1 vs 1:many: Walnut demos are often aimed at one account or one prospect. Arcades are meant to be created once, then personalized to specific audiences. 
• Non-guided vs guided demos: You can’t have “un-guided” and “guided” demos together in a Walnut sandbox. Arcade, on the other hand, combines autoplays, video steps, and click-through steps for a more flexible experience.
• Demo insights: Walnut aims to keep sales teams inside the Walnut platform with “deal insights”, while Arcade is optimized to sync demo analytics to “source-of-truth” applications like Salesforce, HubSpot, Marketo, etc. 
• Sales-only vs GTM-agnostic: Walnut is tailored for sales use cases only. The software has been built to support sales through the demo process, whereas Arcade is agnostic to Marketing, Sales and Product teams.

Why do people pick Walnut?

• (For sales) Real-time (DOM) editing: The ability for sales reps to edit sandboxes in real-time is really advanced in Walnut. This makes it easy for reps to tailor tours and demos with a realistic copy of the product with “dummy” data.
• Sandbox flexibility: Walnut customers keep reporting how flexible the sandboxing is for sales teams. For marketers, this is helpful for ABM campaigns where interactive demos are custom-built for specific accounts.

• Full-funnel solution: Walnut’s features can support the entire funnel, from marketing campaigns to sales demos. 

What do people dislike about Walnut? 

‍❌ Steep learning curve (a lot of G2 reviews about this): “Getting started was a little tricky and we had some delays in the storylines we were demo-ing, which gave the impression that the product was running slowly”

❌ “live” demos tend to break: They can break and cause prospects to doubt the effectiveness of your product. 

‍❌ Walnut is bery expensive (starting at $9,200 annually): Especially when considering that the platform has limited value for marketing and product teams. For example, Arcade’s minimum is $600 per year.

‍❌ Mobile demos rarely work: Marketers need a solution that can enable mobile demos, as social ad campaigns are often viewed from phones. Walnut’s demos rarely work on phones.

Walnut’s pricing: How much does it cost?

🚨 Important note: Walnut requires significant implementation investment. Also, expect to pay extra for features like Offline demos, white labels, and translations (all of which are included in Arcade’s plans).

Walnut’s Lite plan will cost you $9,200 per year plus add-ons. It includes all features except the Salesforce integration. The Pro plan costs $20,000 per year plus add-ons and includes dedicated support and the platform’s Salesforce integration. 

(#5) Best for outreach: Demoboost

Public reviews: 4.9 ⭐ (G2)

Similar to: Demostack

Typical users: Sales teams

What is Demoboost best for?

Demoboost is designed to enhance the sales process through interactive and personalized product demos that can be used by sales representatives to gather interest from prospects.It’s best known for easily enabling the integration of personalized interactive demos in sales outreach.

What makes Demoboost stand out for marketing?

• Enterprise-level security and compliance make it ideal for regulated industry marketing teams.
• Scalable demo solutions for multi-user collaboration, great for global marketing teams.
• Deep insights and reporting to measure marketing demo impact across large sales cycles.

Demoboost’s most popular features

• Personalization: Customize content, branding, and messaging to resonate with specific prospects or accounts.
• Live demo assistance: Sales teams can have access to speaker notes and live demo analytics to deliver consistent and high-converting presentations.
• Sandbox: Create a realistic sandbox environment for your prospects to try before or after the sales demo.
• User engagement: Use Demoboost’s automated follow-up capabilities to engage prospects who viewed specific product tours.

• Automation: On-demand access to personalized demos using templates, allowing prospects to self-qualify and explore the product independently.

Why do companies pick Demoboost (according to reviews)?

• Support: Hands-on and high-quality support for all users.
• Features for sales: Although the platform lacks key features, sales users report how easy it is to spin up demos to send prospects quickly. 

What do people dislike about Demoboost? 

❌ Not enough branding flexibility: It’s hard for marketers to duplicate their product’s experience with Demoboost fully. 

❌ It’s very expensive: The price is too steep for most marketing teams, as other platforms on this list have stronger features at a much lower price. 

❌ Exports: Demos are easily embeddable in sales outreach, but the platform is lacking export settings like GIFs and social media templates. 

❌ Video: Demoboost is far from Arcade regarding the ability to combine video and interactive steps.

Demoboost’s pricing: How much does it cost?

🚨 Demoboost does not list specific pricing details publicly. Contact their sales team for a demo to learn about pricing.

Based on interviews with former and current Demoboost customers, the platform is pricier than other alternatives on this list, which explains the emphasis on comprehensive support and full integrations. 

Choosing the right interactive demo platform for your marketing team

Each tool on this list can be a solid option to help marketing teams tell their product’s story and drive conversions. 

To summarize, here’s the TL:DR 👇

🕹️ Arcade is the best overall and the platform with the most customization options. 

💻 Storylane is great at connecting with other GTM software.

▶️ Navattic stands out with HTML editing and solid lead forms.

🥜 Walnut has good A/B testing abilities.

🤝 Demoboost is the strong bet for sales-led enterprise companies. 

Want to get started? Try Arcade for free or talk to our team (below ⤵️).