6 Awesome Interactive Demo Templates

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#1: The Guided Tour template 🖥️

Best for: Letting first-time visitors discover what your product does.

Why it works: Walks people through key features in a structured, interactive way, where they get a feel for the actual product experience.

Structure: 

• Welcome Screen – Brief intro to your product's value.
  
  • Use branches to let viewers decide what to learn about your product. 
• Feature 1 – Show how it solves a common problem.
  
  • Callouts to explain the feature’s value proposition. 
  • Hotspots to walk viewer through it. 
• Chapter screen - Let viewers choose what to do next
  
  • Feature branch → Discover another feature .
  • CTA → Convert to a sales call or signup. 
• Feature 2 – Highlight another key use case.
  
  • Callouts to explain the feature’s value proposition. 
  • Hotspots to walk viewer through it. 
• Chapter screen - Let viewers choose what to do next
  
  • Feature branch → Discover another feature .
  • CTA → Convert to a sales call or signup. 
• Feature 3 – Highlight another key use case.
  
  • Callouts to explain the feature’s value proposition. 
  • Hotspots to walk viewer through it. 
• Chapter screen - Let viewers choose what to do next
  
  • Feature branch → Discover another feature .
  • CTA → Convert to a sales call or signup. 
• End screen – Encourage sign-up, free trial, or next steps.
  
  • Prompt viewers to discover more → “Back to menu” or “Discover more features”
  • Convert viewers → Book a demo or Sign up

💡 Tips (read top 1% benchmarks here): 

• No more than 14 steps. 
• Add multiple ways for viewers to convert. 
• Diversify interactive elements & effects. 
• Use design settings to make the demo a reflection of your brand. 

🕹️Top 3 Arcade features used: Callouts, hotspots, and chapters. 

Example: Skilljar’s product tour (build with Arcade, read case study here) 

Found on: Main website’s header (secondary CTA button)

#2: The Workflow Builder template 🧰

Best for: Walking users through how to build something specific in your solution.

Why it works: Walks people through a step-by-step guide on how to build a specific workflow or get to a specific end result. Interactively doing this drastically reduces drop-offs and motivates users to take action. 

Structure: 

• Explainer callout – Brief intro to the workflow, what the demo will accomplish, and why viewers should care (benefit).
  
  • Use branches to let viewers decide what to learn about your product. 
• Steps 1,2,3, etc. – Show each step and what needs to be done.
  
  • Leverage hotspots to walk viewers through the steps. 
  • Leverage videos when steps take longer inputs.
• 🔄 Repeat for each step in the workflow. 
• End screen – Try to convert viewers or have them discover a new workflow.
  
  • Prompt viewers to discover another feature or workflow → “Discover more features” → Link to another interactive demo
  • Convert viewers → Book a demo or Sign up or Start free trial

💡 Tips (read top 1% benchmarks here): 

• Write simple instructions. 
• Add synthetic voiceovers. 
• Leverage videos for long steps or steps with manual input. 

🕹️ Top 3 Arcade features used: Video, pan & zoom, synthetic voiceovers. 

Example: Jira Service Management

Found on: Service Management Templates (example here)

#3: The Choose Your Own Adventure template 🛤️

Best for: Products with multiple use cases or buyer personas.
Why it works: It lets viewers navigate to the most relevant features to their use case, keeping engagement high and maximizing conversion rates. Also, it skips the generic walkthrough that space prospects may not need because they already have context. 

Structure:

• Welcome Screen – “What are you looking to do?”
• Path 1: Persona A – Tailored feature walkthrough.
  
  • Callout - Explain and give context on this path.
  • Step 1 - Complete a task.
  • 🔄 Repeat for each task in path 1. 
• Path 2: Persona B – Another use-case-specific journey.
  
  • Callout - Explain and give context on this path.
  • Step 1 - Complete a task.
  • 🔄 Repeat for each task in path 1. 
• Final CTA – “Sign up now” or “Talk to sales.”

💡 Tips (read top 1% benchmarks here): 

• No more than 4 paths. 
• Add CTAs to other use cases that may be relevant. 
• Leverage insights to emphasize popular paths.

🕹️Top 3 Arcade features used: Insights, branches & chapters, Call-to-actions. 

Example: Zapier lets website visitors choose which use cases they’re interested in when exploring the “Tables” feature. 

Found on: Zapier’s tables landing page (found here)

🕹️ Click here to learn how Zapier Increased Booked Meetings by 70% with Arcade. 

#4: The Onboarding template 🎯

Best for: Onboarding new users by showing immediate value.
Why it works: It helps reduce drop-off rates by guiding users through their "Aha!" moment and showing them what they need to do to get to value quickly. 

🕹️ Click here to learn how Wrike’s Onboarding Arcades Boosted Conversion by 65%.

Structure: 

• Welcome Screen – “Let’s set up your account in 5 minutes.”
• Step 1 – Quick action (e.g., setting up preferences).
• Step 2 – Completing an essential task (e.g., creating your first dashboard).
• 🔄 Repeat for each task in the onboarding step. 
• Final CTA – Prompt users to get to work or discover what they would do next.
  
  • “Start using now” or “See more advanced features.”

💡 Tips (read top 1% benchmarks here): 

• No more than 4 paths. 
• Add CTAs to other use cases that may be relevant. 
• Leverage insights to emphasize popular paths.

🕹️Top 3 Arcade features used: Insights, Embeds, Hotspots. 

Example: Wrike interactive onboarding checklist.

Found on: Wrike’s onboarding flow when clicking on a checklist task.

#5:  The Problem Solver template 💡

Best for: Converting skeptical leads by showing how your product solves their pain points.
Why it works: Taps into users’ frustrations and shows instant solutions with interactive steps.

Structure:

• Pain Point Intro – “Struggling with X? Here’s how to fix it.”
• Step 1 – Walk through the problem your solution is solving. Let users experience the pain.
• Step 2 –  Show how your product solves part of the problem.
• Final CTA – Prompt viewers to take action
  
  • “Try it now” or “See it in action.”
  • “Talk to an expert” or “Book a demo”

💡 Tips (read top 1% benchmarks here): 

• Don’t take the opportunity to sell everything about your solution. Focus on the pain point. 
• Add multiple CTA types to drive conversions or allow for handraisers. 
• Leverage insights to uncover where people convert or drop off.

🕹️Top 3 Arcade features used: Insights, CTAs, Conditional branching.

Example: Claybooks by Clay.

Found on: Clay’s website in the Claybooks section.

#6: The Video Play Along template 📺

Best for: Showing prospects longer or more complicated use cases without having them click through too many steps.

Why it works: Unlike long video demos, this type of demo helps prospects understand complex products without demotivating them or causing churn/drop-offs. 

Structure: 

• Welcome Screen –  Welcome viewers and explain what will be demonstrated.
• 👆 Manual step  – Let the viewer click through.
• 📹 Video step – Show a step with a pre-recorded video clip (e.g., writing down an email input form).
• 🔄 Repeat until the demonstration is over. 
• End screen – Encourage sign-up, free trial, or next steps.
  
  • Prompt viewers to discover more → “Discover more features”
  • Convert viewers → Book a demo or Sign up

💡 Tips (read top 1% benchmarks here): 

• Add voiceover 
• Record and edit videos to be short and animated. 
• Leverage Arcade’s AI assistant to improve the demo experience.

🕹️Top 3 Arcade features used: Video, Voiceovers, AI assistant.

Example: How to build Retool web apps ⤵️

Found on: Retool documentation (found here)

Try one of these templates in Arcade 

Arcade (that’s us 👋) helps you build high-converting interactive demos in minutes. We hope that you feel inspired and are ready to get going. 

🚀 Ready to build your own interactive demo? Sign up for Arcade and create a high-converting product experience in just 6 minutes!

Here’s a summary of the 6 templates we recommend starting with ⤵️

• Guided Tour 🖥️ – A structured walkthrough for first-time visitors.
• Workflow Builder 🧰 – Step-by-step guidance for completing tasks.
• Choose Your Own Adventure 🛤️ – Personalized paths for different user personas.
• Onboarding 🎯 – Helping new users reach their “Aha!” moment faster.
• Problem Solver 💡 – Highlighting pain points and showing instant solutions.
• Video Play Along 📺 – Combining video with interactivity for complex use cases.

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