24 Interactive Demo Use Cases Your Marketing Team Can Steal in 2025

What’s a better way to promote the value of your product than to let prospects experience it? 

Interactive demo platforms are quickly becoming Marketing teams’ favorite tools. Compared to other mediums, interactive tours provide a much faster and more effective way to produce product marketing content. 

Although growing in popularity, teams are only scratching the surface regarding interactive demo use cases for marketing. This guide covers 24 of the best ones we’ve seen with our customers.

How did you find these use cases?

14,000+ teams use Arcade to showcase their products to the world. We analyzed how top sales and other teams leverage interactive demos to grow faster. 

Let’s dive in ⤵️

1. Lead Generation: Gating interactive demos with forms to capture lead information.

You can capture fresh leads by requiring prospects to enter their information to access interactive product tours. 

Below is an example from Anrok 👇

The data tells us, however, that ungated tours have a 5-20% higher CTR. 

Instead of hiding tours behind forms, you can offer prospects the opportunity to leave their information at the end of demos once they’ve experienced your product’s potential value. 

Here’s an example from Labelbox, where interactive demo viewers have multiple ways to get in touch with Labelbox’s sales team 👇

2. Lead Generation: Embedding demos in landing pages to encourage sign-ups.

According to HowdyGo research, 89% of visitors will interact with a product demo on a personalized landing page. 

Let’s say prospects reach a landing page from your marketing campaigns. Combining personalized demos (more on this in the next use case) with website personalization tools like Mutiny can significantly improve that landing page’s conversion rate. 

Skillar is a good example of this strategy. The team has reimagined its website demo process with a dedicated product demo landing page. 

3. Lead Generation: Personalizing demo experiences to generate more high-quality leads.

Interactive demos increase landing page conversions, but what can improve conversion rates for the demo itself? 

Personalization is one answer. 

Read what it takes to build a top 1% demo here 👈

4. Product Launches: Showcasing new features or products with an engaging walkthrough.

Nudge Security implemented interactive demos (with Arcade) across all channels in their marketing strategy. 

The result? They increased trial likelihood by 5x! 

5. Product Launches: Using interactive demos in launch emails or campaigns to drive excitement.

Showing is better than telling, but experiencing is better than showing. 

Embedding interactive demos in email campaigns leads to more engagement with your marketing material and leads/sign-ups down the acquisition funnel. 

That’s what Rudderstack experienced. The marketing team started creating interactive demos to showcase new features and embed them in launch campaigns. 

Because of it, they saw a 2x lift in pipeline from new product launches. Below is one example from a recent feature launch ⤵️

6. Content Marketing: Embedding demos in blog posts to make content more engaging.

Why spend time and energy driving organic blog clicks if readers bounce? How can you make your content more engaging? 

When embedded in blog posts, interactive demos: 

• Provide a more efficient way to showcase how your product works
• Keep readers engaged longer
• Captures a few leads that otherwise would not have converted

Here’s an example from productivity software SmartSuite 👇

Each mini-demo focuses on one specific feature within the SmartSuite platform and is embedded within the text instead of a regular product screenshot.

7. Content Marketing: Including interactive elements in whitepapers or eBooks to illustrate concepts.

Interactive tours can be used for more than product walkthroughs and feature guides. 

Some creative marketing teams also leverage interactive elements in long-form marketing content like eBooks and research papers.

Here’s an example of what that can look like ⤵️

8. Content Marketing: Enhancing case studies with demo workflows that show real-world applications.

Some prospects will prefer to consume the content of your case study in other formats than reading a web page. This can include case study videos and interactive demo summaries. 

Here’s one example of our case study with Labelbox 👇

9. Website Engagement: Using interactive demos as a call-to-action (CTA) on the homepage.

Speaking of Labelbox, the marketing team tested changing its homepage CTA to “Take a tour” and saw a 9x increase in clicks.

The “Take a tour” CTA is now the dominant button across their website.

10. Website Engagement: Embedding demos in product pages to explain features and benefits.

One unusual yet effective initiative is to replace static product screenshots on product page pages with small interactive tours. 

This way, viewers can experience a given capability first-hand instead of reading about it and perhaps making false assumptions. 

A study by HowdyGo found that 55% of users engage with demos embedded into an existing web page. 

Here’s an example from Nudge Security 👇

11. Website Engagement: Route leads to self-guided demos before they get to sales.

Similarly, some SaaS marketing teams have started experimenting with redirecting leads to self-guided demos before they can request a personalized demo with sales. 

This technique helps score leads and filter bad ones. 

💡 Inbound leads are 70% more likely to sign up for a trial when they view a demo.

As you can see in the example below, Quantum Metrics added CTAs to self-guided demos across its site to filter leads and improve MQLs. 

From the 14,000+ teams leveraging Arcades to grow their SaaS, we see 3 common options: 

A. One interactive demo that covers the entire platform

B. Product tour library 

Link to Labelbox’s library here.

C. Product tour collections

12. Social Media Campaigns: Sharing demo snippets as videos or interactive links on social platforms.

Arcades can be exported as video and GIF files, which can easily be added to social media content. 

13. Social Media Campaigns: Running ad campaigns featuring interactive demo previews.

On average, interactive demos drive 7.2x more engagement than videos. More teams are leveraging demo previews in ad campaigns and redirecting to landing pages with personalized interactive tours. 

14. Email Marketing: Embedding demo links in drip campaigns to nurture leads.

Marketing teams can personalize email campaigns with embeddable demo walkthroughs.

Another option is to send demos as follow-ups to email inquiries or webinar registrations. Here’s how to do it 👇

15. ABM (Account-Based Marketing): Creating tailored demos for high-value accounts.

If your company sells to large enterprise accounts that cannot self-serve on your solution, custom product tours can help get prospects’ attention. If your marketing team has the bandwidth and budget, tailored demos can be created to fit a given prospect’s use case and brand. 

This includes: 

• Personalized demos in ABM outreach emails.
• Leveraging demos to align messaging with account-specific needs.
• Creating account-specific landing pages with an embedded product tour. 

In Arcade, you can leverage analytics to uncover what each account cares about and how they’ve engaged with your demos to help you deliver personalized content in retargeting campaigns.

Furthermore, with abilities like HTML editing, your marketing team can customize demos for a target account in real time. 

16. Event and Webinar Engagement: Demos can be used as an interactive booth element in virtual or physical trade shows.

One trend we’ve seen in 2024 is the use of interactive tours in company booths to replace pre-recorded videos that loop forever or live demos that tend to be unreliable. 

Also, if you need to drive more pipeline from your events, send interactive demos as post-event follow-ups. It will stand out from the dull marketing emails prospects get inundated with when registering. 

17. Retargeting Campaigns: Sharing tailored demos with prospects who abandoned the conversion funnel.

As mentioned above, product tours have the highest CTR of all marketing assets. Sharing tailored demos is one effective way to re-engage leads who have abandoned your acquisition funnel. 

There are several ways to do it, including:

• In retargeting ads
• In emails
• In discovery calls 
• Through thought-leadership content
• Etc. 

Clay has a unique approach. The company utilizes “mini” product demos on every Claybook page. It helps existing Clay customers learn about new workflows they can leverage, and it also offers a way for Clay’s marketing team and network of influencers to re-engage lost prospects with workflows they might find worth trying.

Every Claybook’s step has an embedded Arcade to guide viewers through.

18. Competitive Marketing: Highlighting differentiators in your product through head-to-head demo comparisons.

You can address competitor weaknesses with interactive workflows and use those demos in the customer’s marketing journey. It lets prospects see clear advantages through scenario-based demos and simultaneously get a feel of your product. 

Here’s an example 👇

20. Partner Marketing: Sharing interactive demo templates with affiliates for consistent messaging.

Interactive demos can be adjusted to match your channel partners’ branding guidelines, making them more likely to be used in customer engagements. 

Partners can also use custom links and variables to tailor demos to their audience ⤵️

21. SEO and Inbound Marketing: To boost dwell time, embed demos in high-ranking blog posts or landing pages.

SmartSuite’s marketing team uses Arcade product demos in blogs to help readers understand the SmartSuite platform as they read through blogs. 

This technique helps convert more website traffic from campaigns like SEO and ads into SmartSuite users.

Each demo focuses on one specific feature within the SmartSuite platform and is embedded within the text instead of a regular product screenshot.

22. SEO and Inbound Marketing: Creating demo content optimized for long-tail “how-to” and “best practices” keywords.

Storylane (yes, we give s/o to our competitors, too 🙂) has had a lot of success creating “how-to” guides for keywords with massive search volumes. Here’s an example 👇

Storylane’s team programmatically creates the page and has an interactive guide that walks viewers through each step to integrate Mailchimp with Canva ⤵️

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23. Thought Leadership: Demonstrating expertise by embedding interactive workflows in thought leadership content.

Traditional thought leadership relies on text or static visuals to convey expertise. Interactive workflows, on the other hand, allow thought leaders to showcase practical knowledge by walking users through real-world scenarios or processes.

Furthermore, thought leadership spaces are often crowded with similar articles, blogs, and whitepapers, so interactive content not only helps you stand out from the crowd, but best-in-class demos convert 67% of prospects and outperform other mediums, like videos. 

24. Thought Leadership: Using demos to visualize complex trends or solutions in reports.

Interactive demos can make presentations more engaging and capture more leads from thought leadership content. 

Next Steps: Generate Leads with Arcade in 2025

Arcade (that’s us 👋) is the leading interactive demo platform for marketing teams in 2025. Marketing teams leverage Arcade to drive awareness, engage, and convert prospects in a compelling, visually stunning, and interactive manner. 

Try it today, or read about how other SaaS companies grow with us.