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As mentioned in our biggest trends for interactive demos in 2025, interactive product tours will become utilized across the entire GTM strategy. A rapidly increasing number of companies realize how beneficial it is to let prospects and customers experience the actual product rather than passively engage with static screenshots.
The data is clear: Interactive assets outperform static ones across the board, from driving marketing conversions to improving deals’ close rates to retaining more users.
Here are 8 ways you can include interactive product tours in your GTM strategy today, with real examples from SaaS companies of all sizes ⬇️
#1 - Landing page (Example from Clay)
In 2025, you’ll see more software companies use “Take a tour” CTAs on their site, just like this one 👇
This way, prospects can try the actual product before they decide to sign in. For some prospects, it’s a more valuable experience than scrolling through a website and reading each section to figure out what the product does and how it works.
Here’s an example ⤵️
Does it work? Here’s some data to back this up 👇
💡 Labelbox saw a 9x increase in the percentage of homepage CTA clicks after adding a “Take a tour” CTA and redirecting to an interactive demo landing page. Read the case study here.
Here’s another example from Zapier ⤵️
💡 Zapier saw a 70% increase in contact sales submissions on the Workflows page. Read the case study here.
How to build yours
🕹️ Click here to learn how to embed Arcades into any landing page.
#2 - Demo center (Example from Clay + Labelbox)
Have you ever watched a walkthrough video and only cared about one specific feature showcased 3 minutes into the demo?
It's pretty frustrating to go through an entire walkthrough to get to one specific use case.
Demo centers fix that issue and offer visitors the opportunity to choose what they want to engage with and learn about.
Demo centers are a library of interactive product tours. Here’s an example from Labelbox 👇
In Labelbox’s case, clicking on a product tour opens a pop-up with the demo.
Another option is to redirect to a landing page with various forms of educational content. Teams often use that method for “Workflow” pages, where viewers learn about a series of steps that enable them to run specific use cases.
Here’s an example from Clay, called a “Claybook”, where each step is showcased by an “micro” interactive demo 👇
These can be produced by your internal team or leverage UGC. Here’s how a step is presented on Claybook pages ⤵️
How to build yours
🕹️ You can build a Demo Center by embedding a series of product tours on a landing page linked to a CMS collection, or leverage our own Collections feature.
#3 - Product screenshots (Example from Nudge)
If your team has the time to do so, consider switching your website’s product screenshots for “micro-demos”. It’s one of the hottest product tour trends for 2025 and drastically improves website CTRs. Here’s what we mean:
On some of its website pages, the team at Nudge still leverages traditional product illustrations like this one ⤵️
On others however, they’ve started experimenting with transitioning to interactive assets instead of static images, like this one ⤵️
Web visitors can click on each image and experience an aspect of the Nudge platform firsthand.
💡 By implementing product tours this way, web visitors who engaged with an Arcade were 5x more likely to start a trial with Nudge. Read the case study here.
How to build yours
- Pick a feature you want to turn into a micro-demo.
- Use Arcade’s chrome extension to record actions as you engage with your solution’s feature in real-time (view below).
- Edit the result.
- Head to your website builder and replace the image element with an embed code block.
- Embed your newly-created demo.
#4 - Changelogs (Example from Glide + Nudge)
Who ever reads changelogs? Raise your hand if you find them boring 🙋.
Interactive demos change that. They can turn routine changelogs into ways to drive usage expansion out of your customer base.
Why?
Engaging with a product tour drastically increases the chances of a user subsequently trying the new feature in your solution.
Here’s a behind-the-scenes look at Nudge’s product updates 👇
The same happened at Glide 👇 Read the case study here.
How to build yours
🕹️ Same as demo centers. Read our documentation here.
#5 - Social media campaigns (Example from Nudge)
If your social media posts or ad campaigns generate clicks but do not convert, send leads directly to product tours or demo centers.
It adjusts expectations, where a prospect will expect to get the chance to try your product before providing their personal information or signing up.
According to HowdyGo’s research, leads are 70% more likely to sign up for your product after viewing a demo.
Not to mention that embedding interactive tours in marketing campaigns help bridge the gap between expectations and reality, as described by Danielle Russel, VP of Product Marketing at Nudge.
How to build yours
🕹️ Redirect your social media campaigns to a page that contains an interactive product tour, or export your tour with social media presets.
#6 - Sales outreach (Example from Arcade)
Engagement data insights
Sales reps can leverage real-time demo engagement data to personalize outreach.
For example, let’s say you’re an AE at Clay, trying to close Salesforce. By connecting Arcade to your CRM (let’s say Hubspot), you can see how people at Salesforce have engaged with your demos, which steps they skipped, and where they spent a lot of time. This helps tailor outreach to what they genuinely care about.
Personalized emails
Reps can easily embed interactive demos in outreach emails and social media DMs, like this one 👇
How to build yours
🕹️ Use interlinks to redirect parts of your email copy to product tour landing pages, or export as a GIF to insert within your text (like the image above).
#7 - Product onboarding (Example from Wrike)
You’re probably familiar with product onboarding tools like Appcues, Pendo, and Userpilot. They’re great for creating onboarding checklists, in-app messages, and user engagement prompts like pop-ups and tooltips.
So why would you need interactive demos in your product’s onboarding flow? Because of user psychology.
New users are most likely to complete onboarding tasks if they know exactly what they should do, and have experienced something similar before.
For simple solutions where onboarding only takes a few clicks, checklists and tooltips work. Companies like Wrike use product tours to capture new users' attention and highlight the product's value. The onboarding checklists redirects users to micro-tours like this one ⤵️
Here’s a behind-the-scenes look at their strategy ⤵️
How to build yours
🕹️ Leverage HTML capture and personalization to make your onboarding demos as realistic as the actual product experience.
#8 - Account expansion (Example from Joystick)
Specialized Collections
Looking for ways to drive more usage from your existing customers? Account managers can leverage product tours to demonstrate underutilized features and new workflows customers should discover.
The value in embedding them in Collections (an Arcade feature) is that it offers your customers a centralized landing page where they can revisit the tailored product tours you’ve built for them. Here’s an example ⤵️
Interactive ROI presentations
Approaching your customer’s contract renewal date? Use product tours to share ROI data with your POCs and decision-makers. Engagement will be higher, and therefore, retention likelihood will increase.
Not all product tours have to be done with screenshots and clickable hotspots. Some can include videos, presentations slides, and product screens, like this one 👇
How to build yours
🕹️ You can use Arcade’s desktop app to capture anything on your screen, from product actions to presentations. Once recording is done, add effects like hotspots and callouts.
What’s the best interactive demo platform?
We’re biased, of course, but Arcade is the very best interactive demo platform if you care about building stunning demos that convert. 14,000 teams at companies Zapier, Atlassian, and Clay use Arcade to power their GTM strategy. Read our public reviews to learn what real people think of us.
Here’s an overview of Arcade ⤵️
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