8 World-Class Product Demo Examples [SaaS Edition]

The best SaaS product demo examples delight prospects by providing an engaging way to learn about software and deliver tangible business growth results. 

This post covers 8 examples of SaaS companies that leverage product demos to grow their business. 

What can those growth results look like? Click here to learn what the top 1% of demos have in common and what results they deliver. 

Let’s dive in ⤵️

Refresher: What’s a product demo? 

In the SaaS context, a product demo is a walkthrough that helps prospects evaluate the capabilities of a software product. There are three types of product demos: 

🕹️ Interactive product demos → Self-guided through an interactive duplication of the product. 

🧑‍💼 Sales-led product demos → A sales representative walks you through the product in a presentation format. 

🖥️ Product demo videos → Pre-recorded walkthrough of the product that prospects can watch. 

This guide focuses on interactive product demos. Here are eight stunning examples of SaaS companies using them to accelerate growth.

8 SaaS Product Demo Examples To Copy In 2025

Skilljar

🖥️ Type: Product demo page

🎯 What makes it great: 

The product demo lets prospects choose what they want to discover about the platform and constantly allows them to book a demo or return to the main menu.

Shaded backgrounds focus the viewer’s attention on what’s highlighted throughout the demo. One scroll down from the demo, and prospects can find case studies that back up what the product tour has demonstrated.

❓ What Skilljar does: 

Skilljar is a customer training platform for enterprises to accelerate product adoption and improve customer retention.

📈 Results/Feedback (if public): 

“Arcade is the easiest and most beautiful way to show our product to customers” - Jared Clemons, Revenue Enablement Lead.

🕹️ Key Arcade features used in this example: Callouts, Branching, and Chapters. 

Hunter 

🖥️ Type: Landing page

🎯 What makes it great: 

With this demo, Hunter’s team walks you through how to find account records from top to bottom. The demo is a great mix of pre-recorded videos and interactive actions, with dynamic zooms keeping the viewer’s attention fresh. Below the demo, they share other key platform features with links to their demos and FAQs that might arise from going through the demo.

❓What Hunter does: 

Hunter is an all-in-one email outreach platform that provides online data to create connections between professionals. 

📈 Results/Feedback (if public): N/A

🕹️ Key Arcade features used in this example: Pan & Zoom, Video, Audience Reveal.

Clay

🖥️ Type: Knowledge base

🎯 What makes it great: 

Clay utilizes “mini” product demos on every “Claybook” page and in help docs. Demos are concise and straightforward, focusing only on one step. It drastically boosts web conversions and helps existing Clay customers learn about new workflows they can leverage. Claybooks also combine multiple formats, like video, so everyone can understand the way that best suits them. 

Once people go through a given step, there’s only one CTA: the next step.

❓What Clay does: 

Clay is a workflow and enrichment platform that empowers RevOps and growth teams by integrating over 100 enrichment tools and AI capabilities to enhance data enrichment and scale personalized outreach.

📈 Results/Feedback (if public): N/A

🕹️ Key Arcade features used in this example: Hotspots, Branding, Embedding.

Rudderstack

🖥️ Type: Feature announcements + self-guided sales demo

🎯 What makes it great: 

Rudderstack creates an Arcade interactive product demo for every new feature it releases. This increases adoption within the existing customer base and drives awareness with prospects. Rudderstack also built an interactive version of its sales demo presentations to drive more sales calls and qualify leads.

❓What Rudderstack does: 

RudderStack provides a customer data infrastructure solution for developers, data analysts, and product teams.

📈 Results/Feedback (if public): 

• 2x pipeline generated from product launches 
• 3x more production adoption post-launch

🕹️ Key Arcade features used in this example: Voiceover, audience reveal, pan & zoom, and leave-behinds.

Labelbox (Demo Center)

🖥️ Type: Demo Center

🎯 What makes it great: 

Labelbox provides prospects with a library of ungated, interactive product demos that can be accessed anytime on their site. Each demo shows how one aspect of the Labelbox platform works and prompts viewers to enter their information at the end to learn more.

❓What Labelbox does: 

Labelbox is a data-centric AI platform for building intelligent applications.

📈 Results/Feedback (if public): 

• 30% lift in MQL submissions
• 50% lift in click-through rate 
• 9x increase in the percentage of homepage CTA clicks
• 20% increase in contact sales page influence

🕹️ Key Arcade features used in this example: Forms, Advanced Design, Hubspot integration.  

Nudge

🖥️ Type: Homepage demo + demo center

🎯 What makes it great: 

This product demo is the third thing you see on Nudge’s homepage. It lets prospects dive right into the platform on their first visit. The demo is well-crafted, with clear explanations for each feature and no unnecessary detours explaining features that most prospective users won’t care about from the get-go. At the end of the demo, viewers are prompted to try the software for free.

❓What Nudge does: 

Nudge Security helps organizations modernize their SaaS governance and security.

📈 Results/Feedback (if public): 

• Increased trial likelihood by 5x.

🕹️ Key Arcade features used in this example: Collections, Chrome Extension, Hotspots. 

Beyond Identity 

🖥️ Type: Sales enablement

🎯 What makes it great: 

Beyond Identity has built multiple versions of the same demo. At the beginning, the demo asks prospects what tools they use and which use case they care about. This technique drives viewers' engagement and lifts the demo’s CTR.

❓What Beyond Identity does: 

Beyond Identity provides passwordless identity management solutions to help secure digital business.

📈 Results/Feedback (if public): N/A

🕹️ Key Arcade features used in this example: Branching, Personalization, and Chapters. 

SmartSuite 

🖥️ Type: Product demos in marketing blogs

🎯 What makes it great: 

SmartSuite’s approach is unique. Their marketing team uses Arcade product demos in blogs to help readers better grasp the platform as they read through SmartSuite’s blogs. This technique helps convert more website traffic from campaigns like SEO and ads into SmartSuite users. Each demo focuses on one specific feature within the SmartSuite platform and is embedded within the text instead of a regular product screenshot.

❓What SmartSuite does: 

SmartSuite is a collaborative work management platform that enables teams to plan, track, and manage workflows, projects and everyday tasks.

📈 Results/Feedback (if public): N/A

🕹️ Key Arcade features used in this example: Callouts & Hotspots, Pan & Zoom, Cover & Fit. 

Best Practices for Creating Interactive Guides & Demos

Inspired? Here are a few guidelines that we recommend following when creating jaw-dropping interactive tours for your SaaS business. 

Other resources: 

• The best feature announcement examples of 2024.
• What’s a demo center (with examples).
• 6 ways to use interactive demos to drive conversions.

Build World-Class Product Demos with Arcade

The above examples showcase how world-class SaaS companies leverage Arcade to create interactive product demos that help them grow. 

Not sure if Arcade can meet your needs? Here are a few ways Arcade can help, depending on which team you’re part of ⤵️

Arcade for Product teams 👇

Arcade for Sales 👇

And Arcade for Marketing 👇

Ready? Try it free today.