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This is not a competitor-bashing guide where we list everything bad about Navattic and tell you how fantastic Arcade is in comparison.
Instead, we’ve spent hours analyzing verified customer reviews, our own sales calls (where Navattic is the top competitor mentioned), and the product’s actual capabilities to give you an unbiased, consolidated review of Navattic for interactive demos.
The platform is excellent. It has hundreds of customers for a reason. Drawbacks too. This is why we’ll explain why Navattic should be your pick in some cases and why you should consider alternatives in others, depending on what you and your team care about.
Let’s dive in 🔽
An overview of Navattic’s key features
1. Capture your product’s exact user experience
Navattic has long been known for its HTML capturing capabilities. It lets anyone duplicate the exact product experience into an interactive version, by copying the HTML and CSS code.
Teams can use Navattic's Chrome extension to capture their web app and customize the demo with guided steps, tooltips, and modals.
2. Make custom edits to any component in your demos
Once the demo is captured and shareable, the next key Navattic capability is blurting sections or adding text, changing the data shown to viewers, and more.
Basically, edit any component that’s been copied from the product experience.
For example, you might want to change the data shown in the demo to match a specific account’s use case or industry. This helps personalize the same demo to many prospects.
Here’s Arcade’s version of the HTML feature (capturing & editing) ⤵️
3. Personalize demos to specific leads or accounts
You can combine Navattic’s live edits feature with personalization options, such as dynamic variables, to quickly tailor demos to specific accounts or leads.
In Navattic, you can personalize with dynamic variables and brand guidelines. View example below 👇
4. Embed & share interactive demos across your GTM campaigns
Navattic demos can be easily embedded on websites, used in email campaigns, or shared via links.
Embed options are diverse, with the ability to natively pick inline, full page, or pop-up code for website embeds.
One cool embed feature is the ability to add lazy load overlays, which helps with load times and having the demo CTA stand out visually (example 👇).
5. Sync demo data to your GTM systems and use it to power “Playbooks”
Most (if not all) interactive demo platforms can sync demo engagement data to tools like HubSpot, Salesforce, Slack, etc.
What Navattic has been marketing heavily on its website and in marketing campaigns is the ability to power “Playbooks”.
Step 1 is to track demo views and reveal engaged accounts.
And step 2 is to use the data to engage leads and accounts in GTM campaigns, like retargeting ads and automated emails.
Customer reviews: the TL;DR
Here’s a summary of Navattic’s rating across review sites.
| Review Site | Rating | Number of Reviews |
|---|---|---|
| G2 | 4.8/5 | 307 |
| Capterra | 4.0/5 | 2 |
| ProductHunt | 5/5 | 14 |
| TrustRadius | 8.3/10 | 4 |
| GetApp | 4.5/5 | 2 |
What do people like most about Navattic?
🎯 Conclusion: Navattic customers love the wide range of features, solid reporting for managers, and excellent customer support.
What do people dislike about Navattic?
🔨 Room for improvement: Long and tedious implementation time. Limited customization options and design flexibility.
Real (& recent) reviews from Navattic customers
A frequent positive comment is how well Navattic handles complex use cases and workflows ⤵️
“The platform has been great not just for the simpler items, but also the more complex parts of our tech stack that have several moving parts. Navattic has allowed us to create a resilient demo approach that has brought to together all elements of the stack in one place.”
A good number of customers mention how setting up demos can be a pain ⤵️
”Initially setting up each demo in Navattic can be a bit fiddly. [...] there was a lot of redundant work to get each screen of the demo to match each other.”
“Navattic is intimidating at first, but it becomes second nature fairly quickly. There are a variety of different use cases that this is able to be used for. Being able to have different teams access the tool helps keep everything organize. The customer support is quick and always gets my questions answered.”
What about forums and communities (like Reddit)?
A common thread is the usefulness of leveraging Navattic for canned demos in situations where:
- The product is simple enough to showcase with an interactive tour.
- There’s doubt about a lead’s value or chances of “no-shows” in real demos.
User experience & customer support
Navattic’s customer support
Navattic customer support is excellent. Nothing much to say here. There are countless mentions of their customer support quality in online reviews, like this one 👇
User experience for Navattic customers
While the platform’s customer support is impressive, customer experience has received mixed feedback, especially from the viewers’ perspective (more on this below) Many users appreciate the responsiveness and helpful guidance from the support team, but some have reported a long and tedious process in getting demos off the ground.
The platform’s intuitive HTML feature, however, does help alleviate the learning curve for users with no technical background. Here are a few key aspects that people reference regarding Navattic’s customer UX:
- Guided onboarding: Navattic’s step-by-step setup helps users quickly build and customize demos (considering a relatively steeper learning curve than in tools like Arcade).
- No-code customization: The drag-and-drop editor makes it effortless to create interactive demos without engineering support.
- Seamless integrations: Navattic connects easily with popular CRMs and marketing tools without rev ops or engineering involvement.
🚨 Important downside: Building an interactive demo from capture to publishing is too long and tedious (compared to 6 minutes in Arcade).
User experience for people who engage with demos built with Navattic
Navattic demos are solid, but since the platform has limited design customization and effects (unlike Arcade, which puts a ton of emphasis on this).
It’s understandable, as Navattic puts a lot of emphasis on its playbooks feature, while we at Arcade think that interactive demo conversions start with a delightful experience for the viewer.
Here are examples of what we offer for your viewers experience 👇
Pricing & scalability
Navattic’s pricing: A simple summary
What the free plan gives you: 2 seats, 1 HTML demo, and basic analytics.
Need more? Navattic offers three paid options. Upgrading to a higher tier will give you access to premium features. Here’s the jist of it :
- Base: at $600/month, Base unlocks unlimited demos, views, integrations, and customer themes.
- Growth: at $1,200/month, Growth gives you premium capabilities for collaboration and account engagement, like Playbooks and in-app collaboration.
- Enterprise comes at a Custom price and unlocks sandboxes, demo portals, advanced analytics, priority support, and offline mode.
💡 Important note: The platform offers no free trial or monthly plans. Teams have to choose between annual and quarterly contracts.
Limitations:
❌ No monthly billing.
❌ No free trial.
❌ Seller portal costs extra.
❌ Increasing the number of users forces tier jumps.
❌ Standout features (like playbooks) are on high-tiered plans only.
3 expert tips to get the most out of Navattic
1. Involve stakeholders across your GTM org
Ensure your interactive demos align with sales, marketing, and customer success teams. By gathering input from different departments, you can:
- Create demos that address specific pain points and resonate with multiple audience segments.
- Set up workflows that help every function reach their growth goals.
- Align product expectations across each department’s influence on customers.
The holy grail is product demos that exactly match what the product actually does and feels like 👇 Read Nudge’s case study here.
2. Leverage HTML capture
Use Navattic’s HTML capture feature to both preserve your product's exact look and feel, and most importantly reduce the impact of Navattic’s steep initial learning curve. Creating demos with HTML capture will reduce pre-publishing edits and help non-technical users build faster.
3. Diversify how you embed interactive tours
90% of interactive demos are embedded on website headers, like this 👇
What we’ve seen from our top-performing customers (read benchmarks for the top 1% of demos) is creative ways to share and embed demos across the customer lifecycle, like “micro-demo” pop ups on Labelbox’s website ⤵️
Or GIF embeds in personalized sales emails 👇
To get the most out of Navattic, leverage the many ways to share demos with customers!
Main drawbacks & weaknesses
To summarize, here’s what we’ve learned from verified online reviews and customer calls (from our own sales team) regarding why people switch from Navattic to Arcade:
1. Limited customization and design options
While Navattic makes it easy to build product demos, customization options are somewhat constrained.
For example, if a company wants to match their demo's fonts exactly to their brand guidelines or apply advanced animations (like flexible pan & zooms), they may find the design flexibility lacking. Navattic’s styling options are mostly predefined and limited, making it harder to create a deeply branded experience.
2. Rigid pricing
Navattic’s pricing structure may not be ideal for startups, teams with limited budgets, or companies who aren’t yet sure what the best interactive demo platform is for them.
For instance, if a company only needs a handful of interactive demos for a single marketing campaign, they might still have to commit to an annual contract with features they don’t fully utilize.
Competitors with more flexible, usage-based pricing can better fit businesses that want to scale their demo usage gradually.
3. Longer median publish time than competitors
Capturing, editing, and finalizing a demo can take longer compared to some alternatives. Competitors with real-time editing or AI-assisted automation can reduce this friction, allowing teams to iterate and deploy demos faster.
💡 Learn how Glide published 316 Arcades and saved 6 months of production time.
4. Lacks behind on “leave behinds”
One of Arcade’s most popular features for sales teams is the ability to build a collection of personalized demos hosted on a dedicated landing page (view example below ⤵️). It’s a key aspect where Navattic struggles.
How does Navattic compare against its top competitors?
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