Best 7 Storylane Alternatives and Competitors in 2024

Can you tolerate Storylane's limited recording and customization options? This guide suggests the best alternatives in 2024.

If you’re unsure whether Storylane is the best choice, the guide covers the best Storylane alternatives in 2024.

To shortlist the best Storylane competitors yourself, you’d have to efficiently test at least a dozen similar platforms, which is no easy task.

We did all the heavy lifting for you—we tried out several interactive demo solutions, interviewed real users, and sifted through user reviews to find the best Storylane alternatives.

The result?

A curated list of the top 7 Storylane alternatives, breaking down all the essential info to help you find the one platform that’s just right for you.

But first, let’s answer the one key question. 👇

Why would you need a Storylane alternative in the first place?

Storylane has a few nifty features that can appeal to certain users, such as:

  • Advanced security enables you to set up passwords or special requirements to allow demo access (e.g., a viewer must provide their email address to interact with it). You can also create demos with expiration dates, meaning they’ll become unavailable after a certain period.
  • Presenter notes, which help sales reps provide the best possible live product tour experience. You can add tips, suggestions, and reminders throughout the demo that will be visible only to sales reps, guiding them in the right direction.

However, Storylane’s cons put off prospective and current platform users ⤵️

#1: Steep initial learning curve

Recording options in Storylane require a bit more getting used to. For example, the Chrome extension doesn’t capture all screens and clicks as easily as other platforms. 

Customers have reported an initial learning curve that could become a bigger issue if your preferred method of capturing product tours doesn’t align with the platform’s capabilities.

#2: Add-ons quickly increase costs

Although Storylane’s entry price seems reasonable compared to other vendors, you should note that some of its best features are available as add-ons only, such as its Demo Hub, which lets you share multiple related demos with your audience via a single link.

Moreover, its lowest tier only allows you to use screenshots to create demos—you'll have to upgrade to access screen recording and HTML options.

#3: Limited customization options

Another thing to note is that Storylane may have fewer customization options than some other similar platforms. 

For example, unlike Arcade and Navattic, there is no ability to blur parts of the information on screen. 

Source

Additionally, Storylane doesn’t enable automatic screen recording of scrolling or typing via its extension, meaning you’ll have to make screenshots and add hotspots manually, which will further prolong the demo-making process.

What are the best Storylane alternatives in 2024?


1. Arcade

Full disclosure: While Arcade is our own product, we aim to provide an unbiased perspective on why Arcade is the top Storylane alternative on the market.

First on our list is Arcade, an interactive demo solution that enables customers to create and share engaging interactive demos in minutes easily.

Arcade’s intuitive interface makes it suitable for product tour beginners and veterans alike, letting all user types build exactly the demo they need.

Let’s get a closer look at its key features.

Feature #1: Advanced recording options

Arcade has multiple recording options. You can record with their Chrome extension or desktop app or upload existing videos and screenshots as cornerstones for your product tour. 

The software then stitches the videos and screenshots into demo steps.

💡Pro Tip: This method of creating interactive demos is a particularly agile option if you want to make demos for mobile applications or migrate existing demo content after switching from Supademo.

With Arcade’s Chrome extension, teams can:

  • Edit HTML on multiple pages
  • Include their camera in recordings 
  • Create interactive demos or take screenshots

The extension automatically records movement, such as scrolling, clicking, and typing. Once you’re finished recording, it automatically stitches together the frames into screenshots and videos. 

Additionally, Arcade has a Desktop app to record:

  • Desktop apps.
  • Terminal apps.
  • Multiple tabs and screens.

💡 That means you won’t have to use separate tools for screen recording, screenshots, creating, and editing your interactive demos. You will be able to do it all from Arcade.

When your demos are ready, Arcade supports multi-media and multi-channel exports, such as:

  • HTML-embedding the demos on your website, landing page, or app.
  • Social media and email campaigns.
  • High-quality GIF.
  • High-quality video.
  • Sharing links to your demo via any channel.

And to put the cherry on top, Arcade’s demos are mobile-friendly.

The tool’s demos are optimized for mobile phones, meaning they are automatically adjusted to the device they’re viewed on.

Feature #2: Stunning, on-brand demos

When telling your product story, you want to make sure that the way you do it is engaging and appealing enough to draw your audience in and convince them that your solution is the best for them.

At Arcade, we’re well aware of that, which is why we ensured to include several customization and personalization options that let our customers create compelling demos every single time, including:

Choose Your Own Adventure - This enables you to empower your demo viewers by allowing them to tailor their experience based on:

  • Their job position, i.e., let them choose a demo of a feature designated for sales, marketing, or any other department they’re in.
  • Product familiarity (choose between onboarding and basic feature overviews to in-depth feature walkthroughs).
  • Specific interests to enable viewers to dive into areas that matter most to them, whether it's a product overview, a deep dive into a particular feature, or a direct path to booking a meeting.

Pan and zoom - It lets you easily direct your audience’s focus on the most critical parts of the tour without advanced editing skills.

AI-powered voiceovers - Including everything from synthetic voiceovers (with support for 29 languages and many different accents), translations, auto-captions, and more.

Camera recordingAdd a personalized touch to any step in an Arcade. Camera recordings can be added pre- or post-capture.

Blurring - Blur parts of an existing Arcade so you can publish iterations without recreating the whole demo from scratch.

Mobile optimization - The platform automatically adjusts demos for mobile views whenever it detects they’re being accessed through mobile. As a result, you won’t have to create separate demos for mobile and desktop views.

Personalization at scale - Using custom variables and links enables you to create perfectly tailored demos for every viewer in just minutes.

Scalable edits—This is another nifty option for teams that display their product tours to a large audience. Every change you make in a specific tour will automatically be reflected in all other versions, meaning your viewers will always have the freshest, most relevant one.

Feature #3: Multiple sharing & exporting features

With Arcade, your audience will be able to easily access your demos through multiple channels, as the platform provides several sharing options, such as:

  • Share via links to distribute your demos through any channel.
  • Embed on platforms, i.e., seamlessly integrate demos into your website, landing pages, or apps.
  • Bundle and share by creating collections of related demos and sharing them through a single link, allowing users to explore and navigate between them easily.
  • Share via social media and email campaigns to reach your audience there as well.

Additionally, Arcade supports multi-media exports, perfect for boosting engagement in email campaigns or social media posts, including:

  • HD GIFs
  • HD videos

This is an especially helpful feature for teams focusing on multichannel campaigns, as Arcade enables them to distribute their demos in any way they need.

Pricing

Arcade offers a free plan ideal for users who want to create their first interactive demo before committing to a paid subscription. 

The plan includes everything you need to create basic interactive demos, such as camera recording, synthetic voiceovers, demo chapters, and more.

If you need unlimited Arcades and more editing, customization, and sharing options, there are three plans to choose from:

  • Pro: $32 per user per month, unlimited arcades (i.e., demos), gives you more customization and branding control over demos.
  • Growth: $42.50 per user per month, up to 10 users, unlimited arcades, ideal for teams, and includes advanced editing, branching, and collaboration.
  • Enterprise: Custom pricing, minimum 10 users, unlimited arcades, enterprise-level security and analytics dashboards.

Note: The Growth plan has a 14-day trial. Try it for free and experience Arcade’s full capabilities.

How does Arcade compare to Storylane?

As mentioned above, Storylane has a clunky interface that’s much more difficult to master, making creating demos longer and more complex.

Unlike Storylane, Arcade lets you record your real-time interactions with your product, including scrolling, typing, etc.

If you want to share demos in more channels, Arcade offers more options for sharing and exporting demos than Storylane.

Storylane, however, has the edge over Arcade in terms of integrations, password protection, and demo expiration dates.

Overall, it’s fair to say that Arcade is a better option than Storylane for teams that prioritize ease of use, visual polish, and short deployment times.

Storylane could better suit teams with sufficient technical capacity to overcome its steep learning curve and who need advanced demo security features.

Want to see it in action? Explore Wrike for Marketing 👇

Pros & Cons

✅ Enables you to create visually appealing demos easily.

✅ Advanced recording options.

✅ User-friendly interface.

✅ Versatile use cases - sales, marketing, pre-sales, customer success specialists, and other departments can all use it.

✅ Lets you share and export demos via multiple mediums.

✅ Speedy average deployment time (about 6 minutes).

❌ Its most advanced features are available only on its higher-tier plans, although the more affordable plans also include a solid range of capabilities for users with more basic needs.

2. Walnut

Best for: Creating personalized demos for sales prospects.

Walnut is an interactive demo platform designed for sales teams first and foremost.

All of its features are strongly oriented towards empowering sales teams to delight and win over leads, making it a good Storylane alternative if you’re focused on sales use cases alone.

Features

  • Advanced security capabilities, including data encryption and secure demo environments, which are especially important for enterprises or companies with products that handle highly sensitive data.
  • Robust analytics dashboard that lets you track how your demos perform from a single point of view, enabling you to identify risk areas and opportunities and gain valuable insights into your overall sales strategy’s success.
  • Automated demo scoring based on general engagement helps you quickly understand which demos work well and which don’t.

Who is it for?

Sales teams, especially in companies that pay much attention to data security and privacy.

Pricing

Walnut doesn’t offer a free trial or a free plan, so you’ll have to pay to use it upfront. 

There are three plans to choose from:

  • Lite: $9,200 annually
  • Pro: $20,000 annually
  • Enterprise: Custom pricing

Note: White label, SSO, and offline demos are only available as add-ons.

Pros & Cons

✅ Robust security. 

✅ Seamless integrations with a number of popular platforms such as Salesforce.

❌ Steep learning curve.

❌ Limited editing features.

❌ Expensive and no free trial/plan.

3. Navattic

Best for: Building HTML demos in a no-code interface.

Navattic is an interactive demo platform that lets you create HTML demos with one screenshot at a time.

This makes it a solid Storylane alternative for building demos of highly complex products or product features - although the entire process is more time-consuming.

Features

  • A solid range of out-of-the-box integrations with CRM, analytics, and website traffic tracking tools enable teams to monitor how prospects engage with demos and optimize their strategy based on those insights.
  • Actionable suggestions during demo building help you create demos optimized for engaging and converting your audience (e.g., demos with too many or not enough steps, lack of CTAs, etc.).
  • Offline demos enable you to download demos and use them anytime, anywhere, regardless of internet connection.

Who is it for?

GTM teams looking to build demos of complex products in a no-code environment.

Pricing

Navattic has three essential pricing tiers:

  • Base: $500/month, includes unlimited licenses, demos, views, and integrations, suitable for companies with 100 employees or fewer.
  • Growth: $1,000/month, adds multi-team functionality, SSO, directory sync, multi-language support, and a dedicated CSM, ideal for growth-stage companies.
  • Enterprise: Custom price for offline demos and professional support.

In addition to these plans, Navattic has a startup plan that lets startups with 5 to 20 employees and limited funding access its plans at a lower cost.

You should note that Navattic doesn’t offer free trials or monthly plans—you can only choose between annual and quarterly contracts.

Pros & Cons

✅ All paid plans include unlimited users and demos.

✅ Integrates with many sales and marketing platforms.

❌ Very complex interface.

❌ It can take weeks to build and publish a demo.

❌ Isn’t optimized for mobile devices.

4. Demostack

Best for: Creating mobile app demos in addition to desktop ones.

Demostack is an enterprise-level interactive demo solution that offers a number of different options for building demos (but has a price tag to match).

It’s a good Storylane alternative for advanced users who want to create personalized demos using cloning, sandboxes, app overlays, and other options.

Features

  • Lets you easily create product tours of your mobile apps and even showcase them side-by-side with the desktop app.
  • On-the-go personalization enables sales reps to tweak data and add necessary engagements when giving live product tours.
  • Enables you to replicate your product to stay true to the original, allowing you to provide viewers with a strong and realistic product experience.

Who is it for?

Enterprise companies looking to boost their marketing and sales efforts by using interactive demos.

Pricing

Demostack doesn’t publish its pricing plans.

However, its website states that the annual plans start at $55,000, meaning that only the biggest companies can afford it.

Pros & Cons

✅ Excellent customer support.

✅ Robust analytics.

❌ Issues with bugs and glitches.

❌ Difficult to navigate.

❌ Very expensive.

5. Usetiful

Best for: Onboarding new users and improving product adoption.

Usetiful is a digital adoption platform that aims to help users provide smooth onboarding and good customer experiences across levels.

One of its features includes building interactive product tours that serve the same goal. 

It’s a good Storylane alternative if you’re looking for more than product tour software and are more intent on product adoption than sales and marketing.

Features

  • No-code, visual product tour editor that ensures you stay in control and have a clear overview of the workflow, regardless of its complexity.
  • Onboarding checklists can be included in the tour, guiding new users through the process in a fun and engaging way.
  • It offers various customization options, such as setting up triggers, branching pathways, and more, enabling you to create tailored experiences.

Who is it for?

Companies focused on quick and seamless product adoption.

Pricing

Usetiful has a free plan that lets you create unlimited product tours.

This means that if you don’t need any of its more advanced features, such as analytics, user segmentation, etc., you might as well stick to this plan.

However, if you want more options, you can upgrade to one of three plans:

  • Plus: €39/mo
  • Premium: €92/mo (the first plan to not include Usetiful’s watermark in addition to other advanced features, such as webhooks and integrations, etc.)
  • Enterprise: Custom price

Pros & Cons

✅ User-friendly.

✅ Generous free plan.

❌ Limited functionality and use cases.

❌ The watermark can be removed only on Premium and above.

6. Consensus

Best for: Using existing images and videos to create personalized sales and marketing demos.

Consensus is an interactive demo platform built for sales and presales teams with lots of ready-made content they want to use to create personalized product tours.

It’s a good Storylane alternative if you want a solution with more demo-building options and a more intuitive interface.

Features

  • Lets you upload existing videos and screenshots and use them as a basis for interactive demos.
  • It includes options for recording your product so you can create new demos from scratch.
  • Detailed analytics let you track demo performance and identify key stakeholders based on who interacts with your demos, how, and who they send them to.

Who is it for?

Pre-sales and sales teams in enterprise-level companies need a solution to seamlessly incorporate existing videos, documents, etc., into product tours.

Pricing

Consensus doesn’t disclose its pricing packages.

We know that pricing is based on the role and number of licenses you need.

You can get a custom quote by contacting Consensus’s sales team.

Pros & Cons

✅ Its analytics features help you identify and engage stakeholders more efficiently.

✅ Lots of customization options.

❌ Better for uploading existing content than recording new one with its extension.

❌ Opaque pricing structure.

❌ Demo-building takes time.

7. Tourial

Best for: Building marketing-focused interactive demos.

Tourial is an interactive demo solution similar to Storylane in several aspects.

However, its primary focus on boosting marketing efforts makes it a good Storylane alternative if you want to leverage interactive product tours for marketing purposes.

Features

  • No-code interface for building HTML-based demos that lets you record how you interact with your product.
  • Enables you to create demo centers to allow prospects to access multiple demos in a single place and save their progress so they can easily pick up where they left off.
  • Provides detailed engagement data thanks to integrations with various marketing and analytics tools.

Who is it for?

Tourial is best suited for marketing teams that need to build HTML demos in a simpler interface than Storylane’s.

Pricing

Tourial has three pricing plans:

  • Startup: $600 per month
  • Growth: $1,000 per month (annual billing only)
  • Enterprise: Custom price

Note that the Demo Centers feature is available as an add-on ($500/mo) on the first two plans, as the only tier to include it in the essential offering is the Enterprise one.

The same goes for SSO and SAML.

Pros & Cons

✅ Intuitive interface.

✅ Strong analytics.

❌ No free trial or plan.

❌ No AI features (e.g., auto translations, synthetic voiceovers, etc.).


Next steps: Start building beautiful product tours in minutes

So, which Storylane alternative is the ideal fit for you?

Only you can answer that based on your goals, product type, and unique needs.

Our detailed breakdown is here to help you narrow down the right interactive demo solution much more easily.

One thing is certain, though.

If your primary focus is on creating compelling product demos that will impress and captivate your audience without costing a fortune, look no further than Arcade.

Its intuitive interface and numerous editing features enable anyone to become an interactive demo pro.

Don’t take just our word for it!

Sign up for Arcade’s free plan and discover how easy it is to create compelling product tours today.

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