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This guide is for you if you're evaluating Storylane and trying to understand whether its .
In this article, we'll go over Storylane's pricing model, pricing tiers, and add-ons.
TL;DR
• Storylane bases it's pricing on a monthly or annual plan, depending on your desired features. Extra seats are paid separately.
• Pricing increases the more features and seats you need.
• On the lower plans, you can add add-ons to get extra seats for your team members and access to the Demo Hub.
• Storylane's Enterprise Suite plan can cost up to $125,000, with the average being $25,000.
• It is not common for Storylane to raise contract prices when renewing based on customer G2 reviews. In fact, some customers got discounts.
At the end of this guide, we’ll introduce a new interactive demo software that can help you create product demos quicker and easier than Storylane.
Storylane Pricing Plans
Storylane is an interactive demo platform that lets you quickly create product demos and tours.
The tool has a free plan as well as four paid plans.
➡️ Storylane’s pricing model is that you pay a monthly or annual plan (20% discount) depending on the features you need and then pay extra if you require extra seats.
Here's a little sneak-a-peek into Storylane’s pricing:
You can start for free with the tool and then upgrade to the tool's monthly or annual plans.
➡️ The pricing structures are not influenced by the volume of visitors watching your demos, as some Storylane competitors do.
Does Storylane Have a Free Version? Storylane's Basic Plan
Yes, Storylane has a free version of its interactive demo building software, the Basic Plan.
You can publish one guided demo to test the waters with one seat available.
❗On the Basic plan, you must build the interactive demo with screenshots only. In the paid plans, you will be able to make guided demos with Video and HTML.
The free plan includes:
- Unlimited shares and views - you can share that one published demo across all audiences.
- Basic analytics into viewer behavior.
- A basic Slack integration.
Drawback - Learning Curve
It is not as easy to get started on Storylane as other alternatives.
According to one verified user on G2, the platform has a steep learning curve, and it takes time to get accustomed to it.
‘’The UX for creating steps in demos can take some time to get used to. Sometimes, there are more clicks than necessary to get something done. If you like to get fancy with the positioning/format/display of customer directions in a demo, things can get a bit buggy to get just right.’’ - G2 Review.
Storylane’s Starter Plan
With Storylane’s Starter Plan, your team will get access to unlimited demos with screen recording, not only screenshots.
Starting from $40/month when paid annually, you will get all features in Basic, plus:
- Unlimited published demos.
- Multi-flow demos so your prospects can explore various features of your product as part of the same product tour.
- AI Assistant that will help you enhance your content, do translations and do voiceovers.
- Deep integrations with HubSpot, Zapier, and Google Analytics.
- Lead Capture feature that collects potential leads directly from your demos.
- Convert CTA is an always-visible CTA button that can boost your demo conversion rate.
- Editing options, such as Blur, Pan, and Zoom.
- Account reveal, which lets you de-anonymize demo visitors.
And finally, remove the Storylane Watermark from your demos if you have upgraded from the Basic plan.
There are two additional paid add-ons that you can select:
- Demo Hub lets you help buyers address multiple use cases in one place.
- An extra seat for one of your team members costs $50/seat.
Drawback - Limited Customization & Personalization
Users of Storylane note that the platform’s customization features are limited.
While researching the platform, we found that inside Storylane, you can’t add brand-specific features, such as a custom loader and modal designs.
Customization and personalization are important in 2024, as brands want their interactive demos to resemble their products and websites.
‘’Customization features are limited, i.e., arrows or back buttons, but they work.’’ - G2 Review.
Storylane’s Growth Plan
Storylane’s Growth plan starts at $500/month and gives you access to the platform’s Sandbox Demo, which helps you deliver live personalized demos.
This tier is ideal for brands that want to clone their product with HTML capture.
In the Growth Plan, you will get all the features in Starter, plus:
- Five seats for your team.
- Demo HTML Editor, where you can change text or any element on the screen.
- Personalization, with which you can personalize your demos with Storylane’s tokens.
- Custom Lead Forms, where you can embed forms from your marketing automation tools.
- Get access to ten more Integrations.
- Advanced viewer analytics.
Your brand will also get access to dedicated support that will help you resolve issues faster.
There are two additional paid add-ons that you can select:
- Demo Hub is similar to the Starter Plan.
- Extra seat for one of your team members that costs $100/seat.
💡 Onboarding Support: Storylane provides onboarding and training with its dedicated Demo specialist team for customers on the "Growth," "Premium," or "Enterprise" plan.
Drawback - Time-Consuming To Create a Demo
Even though customers consider the product great, they confirm that creating a demo can be a little time-consuming.
‘’ The product is great, but creating a demo can be a little time-consuming.’’ - G2 Review.
Storylane’s Premium Plan
Storylane’s Premium Plan gives you access to the platform’s Demo Hub and a custom amount of seats.
The plan is ideal for enterprise GTM teams that want to set up a Demo Hub for various interactive demo use cases.
Costing $1,200 per month when paid annually, you will get access to all features in Growth, plus:
- Custom seats and Multi-Team, so you invite as many collaborators as needed.
- Demo coaching and Go-Live sessions that will help you build better interactive demos.
- SSO to improve your security.
- Deep Salesforce integration.
- Whitelabel Demo URL.
Your brand will also access a dedicated client success manager and dedicated support on Slack.
💡 Start-Up Discount: For early-stage companies that are bootstrapped, seed, or pre-seed stage, Storylane offers a discount on the "Growth" and "Premium" plans.
Drawback - The Tool Is Not Mobile-Friendly
Despite Storylane’s wealth of features, creating mobile-friendly interactive demos is impossible.
This has been a deal-breaker for product marketers who want to deliver mobile-friendly interactive demos.
‘’The Storylane tool is not mobile friendly, but I'm sure they're working on this as I write this review.’’ - G2 Review.
Storylane’s Enterprise Plan
Storylane’s Enterprise Plan gives you even more customization options, professional services, and increased security.
The plan is perfect for large organizations that want to train their team to build interactive demos effectively and gain access to the tool’s API.
The Enterprise plan has custom pricing, with which you will get access to all features in Premium and:
- Professional Services.
- API Access.
- Enterprise Grade Security.
- A dedicated account team will resolve your issues and help you win.
- Multi-workspaces so you can collaborate with other departments of your company.
- Technical Training & Demo Coaching so you can build better demos.
Drawback - The Pricing Gets ‘’Tough to Swallow’’
A verified enterprise user of Storylane describes the tool’s enterprise pricing as "a bit tough to swallow."
‘’Price is a bit tough to swallow, will wait on the ROI to justify its price.’’ - G2 Review.
How Much Storylane's Enterprise Plan Actually Cost?
According to Vendr, the average price for Storylane’s Enterprise plan is $25,000, but it can go up to $125,000 a year.
This information is based on 7 Enterprise deals the website handled for Storylane.
Disclaimer: The sources are anonymous, and we could not verify these numbers.
Any Reported Surprises at Renewal?
We could not find any customers complaining of a price increase they did not expect from Storylane.
There are some stories of positive surprises when renewing the contracts.
One enterprise customer reported to Vendr that they got a 7% discount for the same scope when renewing.
Looking for a Storylane Alternative To Build Interactive Demos?
If you are unsure if Storylane’s pricing is the right one for your team’s needs, you can consider different alternatives to Storylane.
If your primary focus is creating compelling product demos to impress and captivate your audience without costing tens of thousands of dollars, look no further than Arcade (our tool).
Here’s how Arcade is different from Storylane:
- Unlike Storylane, Arcade lets you record how you interact with your product in real time, including scrolling, typing, etc.
- If you want to share demos in more channels, Arcade offers more options for sharing and exporting demos than Storylane.
- Arcade is the better option for ease of use and publishing time, with an average deployment time of 6 minutes.
Here’s a breakdown of the top competitors of Storylane 👇
💡 You can also check out our detailed comparison between Storylane, Navattic, and Arcade.
Arcade Features
Advanced Recording & Exporting Options
Our customers love Arcade’s versatile options for building demos, packed in an intuitive, easy-to-use interface.
You can use Arcade’s Chrome extension to:
- Record engagement, such as clicks.
- Catch mouse movements.
- Take screenshots or record product videos.
- Create hotspots.
- Etc.
Additionally, Arcade has a Desktop app to record:
- Desktop apps.
- Terminal apps.
- Multiple tabs and screens.
💡Your team won’t have to use separate tools for screen recording, screenshots, creating, and editing interactive demos. You will be able to do it all from Arcade.
The software also lets you upload existing videos and screenshots as pillars for your interactive product tour.
The platform then stitches the videos and screenshots into demo steps.
💡Pro Tip: This method of creating interactive product demos is a particularly flexible option if you want to make demos for mobile applications or migrate existing demo content.
When your interactive demos are ready, Arcade supports multi-media and multi-channel exports, such as:
- HTML-embedding the demos on your website, landing page, or app.
- Social media and email campaigns.
- High-quality GIF.
- High-quality video.
- Sharing links to your demo via any channel.
And to put the cherry on top, Arcade’s demos are mobile-friendly (unlike Storylane’s).
The tool’s demos are optimized for mobile phones, meaning they are automatically adjusted to the device they’re viewed on.
Visual Polish & Editing
Arcade helps you tell your product story the way you want to by providing advanced editing options, such as:
- Chapters: Chapters can break up your demo into relevant segments and add context for each, making it easier to navigate and rewind.
- Choose Your Own Adventure: An advanced branching option that gives your customers more control over the demo by letting them choose a path.
- Camera Recording: Add a personalized touch to your product demos by recording a video or audio.
- Mobile optimization: The tool automatically adjusts and optimizes demos for mobile views when it detects they’re being accessed through mobile.
- Video editing: You can upload video files, and/or the Desktop app and the Chrome Extension will automatically generate a video that you can trim, speed up, and turn into a static image.
- Pan and Zoom: Arcade lets you easily direct your audience’s focus on the most critical parts of the tour without advanced editing skills.
- Synthetic voiceovers: Our platform supports 29 voiceover languages, enabling you to include clear and concise explanations at each step of the product tour.
- Blurring: You can blur parts of an existing interactive demo.
💡 Each change you or your team make in a demo will be automatically updated across all channels.
That means your customers and prospects will always have the latest version available, reducing your operational time.
Case Study: Glide saved six months of content production.
Glide was able to refresh and expand ⅔ of its documentation, reducing the production time for six months' worth of content (video).
Advanced Customization & Personalization
Brands care about creating interactive demos that seamlessly fit their brand, such as HackTheBox 👇
Personalization is the key to success in today’s competitive market, and it also applies to product demos.
This is why crafting a customized demo for each lead will make your brand more memorable.
You can create fully personalized demos quickly with Arcade’s custom variables and links.
➡️ Variables are placeholders you can define that turn specific text within your product demo into templates.
At view time, these templates will be replaced with personalized values, such as the lead’s first name, company name, etc.
Test it out here. 👇
➡️ You can also personalize demos for many viewers with custom links.
The tool will automatically generate a template with dynamic placeholders and lead data.
➡️ Page Morph helps you personalize demos for specific prospects by directly editing the text of your recording product.
How Arcade's Pricing is Different From Storylane
Arcade’s pricing is primarily based on the seats you require.
That means smaller teams would have access to advanced demo building and personalization features at a lower price than Storylane.
Arcade also has a more generous freemium plan that lets you create and publish three interactive product demos (instead of 1), including camera recording, synthetic voiceover, and demo chapters.
With Storylane, you can publish only one interactive demo and use screenshots to build it.
For unlimited product demos and more design, personalization, and sharing options, you can subscribe to one of the three paid plans:
- Pro: $32/user/month, giving you access to unlimited arcades (i.e., demos) with customization and branding control over your demos.
- Growth: $42.50/user/month, up to 10 users with unlimited arcades. This plan is ideal for teams and includes advanced editing, branching, and collaboration.
- Enterprise: Custom pricing with a minimum requirement of 10 users, giving you access to unlimited arcades, enterprise-level security, and analytics dashboards.
Note: You can try Arcade’s Growth plan’s advanced editing, branching, and collaboration features with its 14-day free trial. Try it for free to experience Arcade’s full capabilities.
Get Started with Arcade Today
Telling your product's story is challenging, and today's buyers expect you to show them your product, not just talk about it.
Arcade removes the creative and technical barriers felt by product marketers who want to showcase their products on a website, content, or social media.
The tool is the right for your team if you’re looking for a product tour solution that is designed for ease of use and offers:
- The fastest deployment time on the market (about 6 minutes).
- A comprehensive range of customization and personalization options.
- Easy creation of demos of both desktop and web apps.
The software lets you customize all aspects of your demos and get richer insights into how specific audiences engage with your demos.
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