The top 8 Supademo Alternatives & Competitors in 2024

Need a more flexible interactive demo solution? This guide covers the best Supademo alternatives according to real users and public reviews.

Are you looking for alternatives to Supademo to build interactive demos that are easy to set up, customizable, and can convert your visitors?

The interactive demo platform offers fast demo creation but has relatively limited functionality and does not integrate with that many apps.

We researched dozens of interactive demo software, reviewed customer reviews on reputable software rating websites, and talked to real users to create a detailed list of the eight best Supademo alternatives in 2024.

This guide covers each tool’s features, pricing, pros/cons, and use cases to help you make an educated decision.

Before we begin, let’s go over why some product marketers have been looking to switch from Supademo ⤵️

Why You Might Look For Supademo Alternatives?

Supademo has gained popularity with its quick demo creation capabilities and comprehensive range of features, such as: 

  • AI text annotation generator, synthetic voiceover, and auto translator.
  • Integration with Figma to help you easily transform files into interactive prototypes and validate new features.
  • Personalization at scale via custom variables, conditional branching, etc.
  • The ability to create multi-demo showcases and record your voiceovers.

However, Supademo’s cons put off prospective and current platform users ⤵️

#1: Limited Customization Options

Users of Supademo note that the platform’s customization features are limited.

Being able to customize your interactive demo is important in 2024, as brands want their interactive demos to match their products and websites.

‘’One area where Supademo could improve is providing more customization options.’’ - G2 Review.

Another verified user on G2 reiterates this issue, claiming that they could not customize the tool to their brand, such as the font on action items.

‘’I wish I could censor words out on the videos, and wish some more things were more customizable to my brand like the font on the action items. I also would want the ability to combine two supademos together’’ - G2 Review.

#2: The Editing Experience Could Be Improved

Even though Supademo lets you build demos quickly, the editing experience could be smoother with other alternatives.

A customer of the tool points out that editing requires more steps than needed.

‘’The editing experience can be improved, tbh. From a Product standpoint, editing every tooltip text takes you to a separate edit view and cannot even go to the next screen from the edit view. I would strive to unlock inline text editing and with an objective to enable everything in the same view.’’ - G2 Review.

#3: Limited Downloading & Exporting Features

Downloading your demos in video format with timestamps inside Supademo is impossible.

This has been off-putting to product marketers who want to use video timestamps to improve viewer engagement by allowing users to navigate directly to specific features of interest.

‘’I wish there was a feature to download your demos in video format but with timestamps.’’ - G2 Review.

#4: Plenty of Bugs During Demo Creation

Users of Supademo are experiencing bugs while developing their interactive demos.

‘’There are quite a few bugs like video not stop recording after you clicked stop, video stops recording automatically, etc. They force you to use hotspots and there is no way to remove them.’’ - G2 Review.

These bugs involve the demo creation process, where users are recording videos and experiencing technological setbacks.

The recording process, which is a one-time task, has some bugs that can be frustrating. Occasionally, the recording continues even after being turned off. I hope these bugs will be resolved soon. - G2 Review.

What Are The Best Supademo Alternatives in 2024?

Here are the best Supademo alternatives that best address the challenges faced by SaaS businesses:


#1: Arcade

Arcade is the best Supademo alternative for marketers who want to create customized interactive demos quickly.

Full disclosure: Even though Arcade is our product, we aim to provide an unbiased perspective on why Arcade is the best Supademo alternative on the market in 2024.

Arcade is an interactive demo software that lets you easily create product demos and tours across different devices.

The tool has a quick deployment time (about 6 minutes) and offers a wide range of customization and personalization options.

The platform lets you record your product in real-time by taking screenshots and videos and capturing screen interactions simultaneously.

💡 Arcade memorizes each click and action and automatically creates hotspots, making interactive demo building a breeze, even for beginners.

Let’s review the features that 👇make Arcade an ideal Supademo alternative for teams needing a more flexible solution.

Feature #1: Advanced Recording & Exporting Options

With Arcade’s Chrome extension, teams can:

  • Edit HTML on multiple pages.
  • Include their camera in recordings.
  • Create interactive demos or take screenshots.

The extension automatically records movement, such as scrolling, clicking, and typing. Once the recording is finished, it automatically stitches together the frames into screenshots and videos. 

Additionally, Arcade has a Desktop app to record:

  • Desktop apps.
  • Terminal apps.
  • Multiple tabs and screens.


💡 That means you won’t have to use separate tools for screen recording, screenshots, creating, and editing your interactive demos. You will be able to do it all from Arcade.

The platform also lets you upload existing videos and screenshots as cornerstones for your product tour. 

The software then stitches the videos and screenshots into demo steps.

💡 Pro Tip: This method of creating interactive demos is a particularly agile option if you want to make demos for mobile applications or migrate existing demo content after switching from Supademo.

When your demos are ready, Arcade supports multi-media and multi-channel exports, such as:

  • HTML-embedding the demos on your website, landing page, or app.
  • Social media and email campaigns.
  • High-quality GIF.
  • High-quality video.
  • Sharing links to your demo via any channel.

And to put the cherry on top, Arcade’s demos are mobile-friendly.

The tool’s demos are optimized for mobile phones, meaning they are automatically adjusted to the device they’re viewed on.

Feature #2: Visual Polish & Editing

Arcade helps you tell your product story the way you want to by providing advanced editing options, such as:

  • Chapters: Chapters can break up your demo into relevant segments and add context for each, making it easier to navigate and rewind.
  • Choose Your Own Adventure: An advanced branching option that gives your customers more control over the demo by letting them choose a path.

This path can be based on their:

1️⃣ Role within the company (e.g., sales).

2️⃣ Level of product understanding (check out the basic or advanced features).

3️⃣ Specific interests (e.g., product overview, specific feature, or book a meeting).

  • Camera Recording: You can add a personalized touch to your product demos by recording a video or audio. You wouldn’t have to nail the recording all at once either, as these are recorded on the step level!
  • Mobile optimization: The tool automatically adjusts and optimizes demos for mobile views when it detects they’re being accessed through mobile. Thus, you won’t have to create separate demos for mobile and desktop views.
  • Video editing: You can upload video files, and/or the Desktop app and the Chrome Extension will automatically generate a video that you can trim, speed up, and turn into a static image.
  • Pan and Zoom: Arcade lets you easily direct your audience’s focus on the most critical parts of the tour without advanced editing skills.
  • Camera recordingAdd a personalized touch to any step in an Arcade. Camera recordings can be added pre- or post-capture.
  • Synthetic voiceovers: Our platform supports 29 voiceover languages, enabling you to include clear and concise explanations at each step of the product tour.
  • Blurring: You can blur parts of an existing interactive demo. That means you can publish iterations without recreating the whole demo from scratch.

💡 Each change you or your team members make in a demo will be automatically updated across all channels. 

That means your customers and prospects will always have the latest version available, reducing your operational time.

Case Study: Glide saved six months of content production. 

The brand was able to refresh and expand ⅔ of its documentation, reducing the production time for six months' worth of content (video).

Feature #3: Advanced Customization & Personalization

Brands like HackTheBox care about creating interactive demos that seamlessly fit their brand 👇

We believe that personalization is the key to success in today’s competitive market, and that also applies to product demos.

This is why crafting a customized demo for each lead will make your brand more memorable.

You can create fully personalized demos quickly with Arcade’s custom variables and links.

➡️ Variables are placeholders you can define that turn specific text within your product demo into templates. 

At view time, these templates will be replaced with personalized values, such as the lead’s first name, company name, etc.

Test it out here. 👇

➡️ You can also personalize demos for many viewers with custom links.

Simply head over to “Sharing this Arcade at scale?” in the “Custom Links" tab of the “Share” menu. 

The tool will automatically generate a template with dynamic placeholders and lead data.

➡️ Page Morph helps you personalize demos for specific prospects by directly editing the text of the product you’re recording.

Pricing

Arcade offers a free plan ideal for teams that want to create their first interactive demos and get a feel for how the platform works.

The freemium plan includes camera recording, synthetic voiceover, demo chapters, and more.

For unlimited Arcades and more design, personalization, and sharing options, you can subscribe to one of three paid tiers:

  • Pro: $32/user/month, giving you access to unlimited arcades (i.e., demos) with customization and branding control over your demos.
  • Growth: $42.50/user/month, up to 10 users with unlimited arcades. This plan is ideal for teams and includes advanced editing, branching, and collaboration.
  • Enterprise: Custom pricing with a minimum requirement of 10 users, giving you access to unlimited arcades, enterprise-level security, and analytics dashboards.

Note: You can experience the Growth plan’s advanced editing, branching, and collaboration features with its 14-day free trial. Try it for free and experience Arcade’s full capabilities.

How does Arcade compare to Supademo?

Arcade offers a smoother editing experience and more customization options to personalize the viewer’s experience further.

Apart from that, Arcade lets you turn website visitors into actionable leads with its Audience Reveal feature.

Audience Reveal lets you see which companies interact with your Arcades. 

This enables you to identify potential leads and feed that information to your sales team.

Supademo, on the other hand, has features that Arcade does not have currently, such as:

  • Prev/Next arrows will appear in the interactive demos.
  • Password protection.
  • Viewer roles.

In conclusion, Supademo might be the better option for brands that want to protect their product demos with passwords and do not require in-depth customization and personalization features.

In contrast, Arcade is the ideal solution for teams of all sizes looking for a flexible, customizable, and agile interactive demo platform that can be customized to viewers and reveal the companies they work for.

Pros & Cons of Arcade

✅ Personalized demos that can be customized with your company’s branding.

✅ Advanced editing and sharing options.

✅ Supports multi-media recording and uploads.  

✅ Includes lead-capturing forms and various CTAs in your demo.

✅ Audience Reveal feature that helps you identify which companies are looking at your demos.

✅ Easy to use and fast to create and publish demos (median deployment is 6 minutes).

❌ Advanced features are available on more expensive plans only, but its lower tiers still provide a solid range of features for smaller teams.

❌ The demo builder is not HTML-based.

#2: Navattic

Best for: Building interactive demos by cloning your application and taking screenshots of how you work with it.

Similar to: Storylane, Reprise.

Navattic helps you build interactive demos in a no-code environment by cloning your application and allowing you to take screenshots of your interactions with it.

The tool is useful for showcasing complex product features by taking screenshots at each step.

Features

  • Demo suggestions that deliver actionable suggestions during your demo-building process.
  • Track who views and engages with your demos: Navattic can reveal the companies that watch your demos.
  • An analytics platform that shows you how your prospects interact with your demos, such as the time spent on each step, CTA clicks, drop-offs, etc.

Who is it for?

Navattic is the ideal choice for teams that want to build demos with HTML and need granular insights into who is watching their demos and how they engage with them.

Pricing

The platform does not offer a free trial or monthly plans. Teams have to choose between annual and quarterly contracts.

Navattic’s pricing offers three pricing tiers:

  • Base: $600/month, giving you unlimited licenses, demos, views, and integrations.
  • Growth: $1,200/month, adding multi-team functionality, SSO, directory sync, multi-language support, and a dedicated CSM.
  • Enterprise: Custom price for hands-on support, audit logs, and offline demos.

💡 Navattic has a startup plan that lets early-stage companies with less than 20 employees access the tool’s paid plans at a lower cost.

Pros & Cons

✅ Insights into who’s watching your interactive demos.

✅ Premium offering - dedicated CSM, demo coaching, custom domains, and professional services.

✅ Analytics into how viewers are interacting with your demos.

❌ Not very flexible when it comes to recording and designing product tours.

❌ Demos are not optimized for mobile.

#3: Storylane

Best for: Building product demos quickly and integrating them with various platforms.

Similar to: Navattic, Walnut.

Storylane is an interactive demo platform with an intuitive interface that has a wide range of features.

The tool lets you create interactive demos quickly with an AI assistant to help you along the way.

Features

  • An AI assistant that can generate quick guides, instructions, and clarifications within your demo for your viewers.
  • A Demo Hub that lets you create a demo repository, keeping relevant demos in one place for easy access for your customers.
  • Integrations with Marketo, Pardot, Zapier, G2, and a Gmail plug-in for adding GIFs and links.

Who is it for?

Storylane is ideal for B2B marketing and sales engineering teams that can get the most value out of its features and integrations.

💡 We wrote a guide comparing Navattic, Storylane, and Arcade to help you choose the right interactive demo platform for your needs.

Pricing

There is a free Storylane plan where you can create and publish one guided demo using screenshots only.

To access more of the platform’s features, you will need to upgrade to one of their three paid tiers:

  • Starter: $40/month for 1 seat, which lets you create unlimited guided demos using screenshots and videos. You can add an extra seat for $50/month.
  • Growth: $500/month for 5 users, enabling you to create both guided and clickable demos using screenshots and HTML. You can add an extra seat for $100/month.
  • Premium: $1,200/month and custom number of users, the same as Growth, with enhanced security and Salesforce integration.

Note: DemoHub is available only as an add-on. 

Pros & Cons

✅ Good overall user interface.

✅ AI-powered demo creation that is fast when compared to alternatives.

✅ Variety of integrations with tools like Pardot and Zapier.

❌ Limited analytics.

❌ Can only be used for recording web apps.

#4: Walnut

Best for: Creating product demos for your sales team.

Similar to: Storylane.

Walnut lets you create interactive product demos in minutes that are personalized to your prospects’ needs for each step of the customer journey.

The product tour platform is designed for sales teams, as it helps you create demos to nurture your leads into conversion.

Features

  • Personalize your demos with Walnut’s Demo Wizard, which lets you update your prospect’s info.
  • Analyze the performance of demos by keeping track of which demos are converting and which need improvement, synced with your CRM.
  • Deep Salesforce integration lets you build personalized demos directly from your CRM as well as sync your demo analytics to the CRM for a unified view of data.

Who is it for?

Walnut is ideal for sales teams that want to create personalized product demos to attract and nurture leads.

Pricing

There is no free plan for Walnut, which means you’ll have to subscribe to one of its three paid plans:

  • Lite: $9,200 annually, giving you access to unlimited demos, website embeds, integrations, and analytics.
  • Pro: $20,000 annually, with a dedicated CSM, training, and advanced Salesforce integration.
  • Enterprise: Custom pricing that includes a dedicated account team, ongoing technical support, and enhanced security.

Note: White label, SSO, advanced translations, and offline demos are available as add-ons.

Pros & Cons

✅ Powerful analytics.

✅ Good number of integrations.

✅ Strong personalization and customization options.

❌ No free plan with annual billing only.

❌ Requires regular technical support for building and upkeep.

#5: Consensus

Best for: Creating personalized product demos from existing videos.

Similar to: Navattic.

Consensus is a demo automation platform that helps teams create personalized product tours for your leads by using existing videos and screenshots.

Features

  • Combine your existing product videos, images, and PDFs into a digital demo experience for your prospects.
  • DemoBoards, which gives your prospects a secure, branded, and personalized landing page that immerses them in your product.
  • Demo analytics help you discover critical accounts, understand buying intent signals, and identify buying committees.

Who is it for?

Consensus is best for brands that produce a lot of content (e.g., videos, PDFs, etc.) and want to level up their demo experience with them.

Pricing

Consensus does not have public pricing, so you’d have to get in touch with them to get a quote.

We were only able to find that their pricing is based on the role and number of licenses you need.

Pros & Cons

✅ Strong customization and personalization features at scale.

✅ Track prospect engagement in real-time.

✅ Use up your existing resources in the demo creation process.

❌ Pricing is not transparent.

❌ Time-consuming to build with a steep learning curve.

#6: Reprise

Best for: Creating a wide range of demos, from live demos to creating demo environments.

Similar to: Navattic.

Reprise is an interactive demo platform that is versatile and flexible enough to adapt to any demo scenario.

From live demos to leave-behinds, the platform gives enterprise pre-sales and sales teams the tools to accelerate their sales cycles.

Features

  • Reveal: Display personalized data during live demos with a browser extension. The tool overlays your existing demo environment with data customized to the lead’s name, industry, or goal in real time.
  • Replay: Create product tours by capturing a video of all your interactions with the product, clicks, and activated features.
  • Replicate: Create a standalone, scalable demo environment that can be customized on demand. You can clone your application’s core functionality down to the code level.

Who is it for?

Reprise is ideal for enterprise GTM teams that are looking for advanced functionality and have the technical resources to set up the platform.

Pricing

Similar to Consensus, Reprise does not disclose its pricing. 

You’d have to contact them and book a demo to get a quote.

💡 Research from Vendr shows that the average cost for Reprise is about $38,000 annually, and the maximum price can reach $130,000 annually. 

Pros & Cons

✅ Wide range of use cases - from live demos to product tours.

✅ Strong personalization capabilities.

✅ Demo environment that can be customized.

❌ Pricing is not transparent - and has been reported to be high.

❌ Requires dev resources to set up.

#7: Tourial

Best for: Creating personalized self-guided demos across multiple channels.

Similar to: Demostack.

Tourial is an interactive demo software that lets you create self-guided demos that are personalized at scale.

The platform helps marketing and sales teams create engaging product tours, with a demo hub for each type of tour.

Features

  • Demo Centre, where you can scale your personalized demo experiences on your website with consolidated analytics.
  • Insights into engagement data that lets you unlock buying signals to better understand what your leads care about.
  • Video workflow capture lets you capture every screen and interaction on your product, making it interactive with a Chrome extension.

Who is it for?

Tourial is best for outbound marketing and pre-sales teams to create large amounts of product demos and consolidate them in a hub.

Pricing

There is no free plan for Tourial, so you’ll have to subscribe to one of its three paid tiers:

  • Startup: $600/month, giving you access to media and HTML tours, and standard integrations with tools like Zapier, Slack, and Hubspot.
  • Growth: $1,000/month billed annually, with advanced Salesforce, Marketo, and Pardot integrations, personalized training, and a dedicated success team.
  • Enterprise: Custom pricing includes data exports, multi-team management, and Demo Centers.

Note: The Demo Centers are an add-on for the Startup and Growth plans, costing an additional $500/month.

Pros & Cons

✅ Demo centers that let you create personalized demo journeys.

✅ Good range of integrations.

✅ Engagement data insights into buying signals.

❌ Steep learning curve.

❌ Limited analytics.

#8: Demostack

Best for: Automatic demo creation by cloning your product.

Similar to: Tourial.

Demostack is an interactive product demo software that helps you to be demo-ready at every step of the deal cycle.

The platform lets you automate your demo creation by cloning your SaaS product and then personalizing the demos at scale.

Features

  • Personalize the product story in minutes with Demostack’s Overlay. This tool allows you to mask your existing environment with a story that resonates with your leads.
  • Demostack Cloner, where you can clone your product into an independent demo environment and build live demos.
  • Demo analytics that gives you insights into the average demo length, sandbox visitors, opportunities, and live demos created.

Who is it for?

Demostack is ideal for sales teams in large enterprises that want to automate their demo creation to quickly move leads through their buying journey.

Pricing

Similar to Consensus and Reprise, Demostack does not have transparent pricing. 

The platform mentions that the annual pricing starts at $55,000, but you must contact them to get a custom quote.

Pros & Cons

✅ Quick setup as the platform clones your product.

✅ Strong analytics into demo performance.

✅ Personalized product tours.

❌ Can be costly - starting from $55,000 a year.

❌ Limited integrations when compared to alternatives of a similar price range.


Next Steps: Start Building Product Demos That Will Delight Your Leads Today

Each platform has its strengths, weaknesses, use cases, and pros & cons. 

We went over the eight best Supademo alternatives, covering each of them in-depth.

Telling your product's story is challenging, and today's software buyers expect you to show them your product, not just talk about it.

Designed for ease of use, Arcade removes the creative and technical barriers often felt by product marketers wanting to showcase their product on a website, content, or social media. 

If you’re looking for a product tour solution that offers:

  • The fastest deployment time on the market (about 6 minutes).
  • A wide range of customization and personalization options.
  • Easy creation of demos of both desktop and web apps.

Start with Arcade.

The platform lets you personalize all aspects of your demos and get richer insights into how specific audiences engage with your demos.

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