The 10 Best Tourial Alternatives for 2025 (Ultimate Guide)

Tourial is a good interactive demo tool for sales teams, but if you find its capabilities too limiting, the best alternatives in 2025 are Arcade, Demostack, Navattic, Walnut, Storylane, Supademo, Reprise, Consensus, and Userguiding. 

This guide covers each in detail and describes what each solution specializes in so you can pick the best one to showcase your product and drive faster growth. 

Let’s dive in ⤵️

Why do people consider Tourial alternatives?

It’s missing features that modern interactive demo platforms have

Tourial’s feature range is simply too narrow for most people, as it lacks some of the advanced features that platforms like Arcade, Navattic, and other have. 

Features like the ability to scan your product’s HTML, and let sales reps modify the content of your demos in real-time 👇

Or the ability to make your product tours perfectly match your brand guidelines and design standards. 

Here’s an example of a common Tourial customer review mentioning its limitations 🔽

Here’s another one: 

Experience is not as dynamic as some competitors' solutions (realistic experience of using the software). Mobile tours are hard to create for our products. No integration with Eloqua, our main lead tracking software

Pricing is opaque and doesn’t scale very well for large teams

Tourial doesn’t share pricing publicly. According to Vendr, the average price for Tourial is around $14,000 per year, which is 23x times higher than Arcade (min of $600 per year). 

Additionally, it’s worth noting that some of the key features teams will need, like advanced integrations, demo centers, and data exports, are either add-ons that cost extra, or on higher-tiered plans. 

This causes most Tourial customers to be forced onto its most expensive plans. It’s also unclear whether Tourial caps usage or not. 

App improvements disrupt the experience

A common complaint in online forums and review sites is the negative impact that Tourial feature releases may have on user experience. 

From a verified Tourial customer: “Occasionally, a new feature will interrupt an existing workflow.” 

The top 10 best Tourial alternatives

1. Arcade 

Public reviews: 4.7 ⭐ (G2)

Similar to: Navattic

Typical users: Anyone in GTM teams

Best for: Stunning interactive demos that are personalized to your brand and users.

What is Arcade?

Arcade is an interactive demo platform that lets you easily create captivating product tours and demos across devices.

Full disclosure: While Arcade is our own product, we aim to provide an unbiased perspective on why Arcade is the best click-through software on the market.

💡 Learn how Labelbox increased MQLs by 30% with Arcade. 

Key features

• On-brand, stunning demos: Arcade has the most customization options of any sales demo platform to create stunning, on-brand demos that prospects love.

• Advanced personalization: With branching and custom variables, users can create dynamic, choose-your-own-adventure-style demos, allowing prospects to explore the aspects of the product that matter most to them. 
• HTML capture (early access): Modify page elements right before sending demos to prospects.

• Leave-behinds: Allow prospects to revisit specific product features post-demo.
• Lead capture & analytics: Reveal and capture leads as they interact with your demos. Sync demo analytics and insights to tools in your GTM tech stack.

• Sharing and embedding: Demos can be embedded directly on websites, shared via custom links, or downloaded as GIFs or videos for use across various platforms. This flexibility makes incorporating demos into marketing campaigns or sales outreach easy.

Standout feature for sales teams

• Collections: Combine multiple Arcades into one landing page to allow viewers to navigate between content and generate a shareable asset seamlessly.

Why do companies pick Arcade (according to reviews)?

Arcade stands out with: 

• Ease of use: All of Arcade’s customers (and online reviews) report its ease of use.
• Customization: Arcade has the most options for creating demos that perfectly embed the company’s branding guidelines and style. 
• Speed of creation & scalability: Anyone can create an Arcade demo in under 10 minutes. Organizational guidelines can be scaled to allow teams to mass-create product tours and demo centers. 

Any drawbacks? 

❌ Some advanced customization features are only available on paid plans. 

❌ HTML capture is still in its early stages. 

How much does Arcade cost?

Arcade offers a free plan that includes camera recording, synthetic voiceover, demo chapters, and more.

Need more? Subscribe to one of three premium plans:

1. Pro: $32/user/month, unlimited arcades (i.e., demos), gives you more customization and branding control over demos.
2. Growth: $42.50/user/month (up to 10 users), unlimited arcades, includes advanced editing, branching, and collaboration.
3. Enterprise: Custom pricing. (Minimum 10 users), unlimited arcades, enterprise-level security, and analytics dashboards.

Note: The Growth plan has a 14-day trial. Try it for free to experience Arcade’s full capabilities.

2. Demostack

Public reviews: 4.8 ⭐ (G2)

Similar to: Saleo

Typical users: Sales engineers

Best for: Demo environments in live sales calls

What is Demostack?

Demostack is a demo platform that lets sales teams build demos and sandbox environments for any stage in the lifecycle.

The platform is a solid click-through software option but comes at a cost if you don’t need sandbox environments for your sales process.

Key features

• Demo management: Store and organize all demo assets in a shared library, ensuring quick access to the most updated and relevant materials.
• Demo browser: Present demos seamlessly with a specialized browser app, ensuring a professional experience free from distractions like pop-ups or interruptions.
• Sandbox environment: Provide prospects with shareable product sandboxes, allowing them to explore the product independently and facilitating strategic follow-ups.

Standout feature for sales teams

• AI data generator: Leverage AI to generate realistic data, enabling the creation of personalized demo templates without extensive manual effort.

Why do companies pick Demostack (according to reviews)?

• Realistic data: The ability to create “realistic data” in sandbox environments helps reps provide an authentic experience when evaluating a solution. 
• Mimicking the actual product: When creating demos with Demostack, the app scans your product code to recreate the most similar version of the interface. 

Any drawbacks?

❌ Scalability issues: For example, duplicating and merging demos together is clunky and time-consuming. 

❌ Problems with updating demos when new product updates are shipped to customers. 

From a Demostack customer:

“Occasional bugs get in the way, and it can be a little frustrating when a demo “times out” as I like to have all tabs prepped way in advance of a sales meeting.”

How much does Demostack cost?

Demostack’s pricing is custom to every company and starts at $55,000 annually (according to Vendr). 

The final price is based on:

• Platform fee for the package that fits your use case.
• The number of seats you need for your team.

💡 Demostack does not offer a free trial. Additional charges may apply when adding specific features like mobile demo environments.

3. Navattic

Public reviews: 4.7 ⭐ (G2)

Similar to: Arcade

Typical users: Product and marketing teams.

Best for: HTML-based pre/post edits.

What is Navattic?

Navattic is a demo automation platform designed to create interactive, no-code product demos that improve engagement and help drive conversions. It’s best known for converting screen captures into editable HTML components. 

Key features

• Personalization: Demos can be personalized with dynamic variables and brand guidelines to tailor content to specific users, industries, or sales use cases.

• Demo capture & customization: Using Navattic's Chrome extension, teams can capture their web app and customize the demo with guided steps, tooltips, and modals. 
• Embedding & sharing: Navattic demos can be easily embedded on websites, used in email campaigns, or shared via links. 
• Analytics: Sync demo engagement data to records in tools like HubSpot, Salesforce, and Marketo. 

Standout feature for sales teams

• Live edits: HTML editing lets you blur sections or add text, change the data shown to viewers, and more.

Why do companies pick Navattic?

• HTML: Up until Arcade’s latest update, Navattic had the best HTML/CSS captures and editing.
• Recognized platform: Navattic is trusted by hundreds of SaaS companies.

Any drawbacks?

❌ Customers report that building an interactive demo from capture to publishing is too long and tedious (compared to 6 minutes in Arcade).

❌ Creation time aside, the recording process is cumbersome. 

❌ Limited design options. 

How much does Navattic cost?

💡 Navattic customers have to choose between annual and quarterly contracts.

Navattic’s free plan includes 1 HTML demo and 3 builder licenses, otherwise, choose from three pricing options:

• Base: $600/month, giving you access to unlimited licenses, demos, views, and integrations.
• Growth: $1,200/month, giving you access to multi-team functionality, SSO, directory sync, multi-language support, and a dedicated CSM.
• Enterprise: Custom price for hands-on support, audit logs, and offline demos.

4. Demoboost

Public reviews: 4.9 ⭐ (G2)

Similar to: Demostack

Typical users: Sales teams

Best for: Sending personalized demos in sales outreach

What is Demoboost?

Demoboost is designed to enhance the sales process through interactive and personalized product demos that sales representatives can use to gather interest from prospects.

Key features

• Personalization: Customize content, branding, and messaging to resonate with specific prospects or accounts.
• Live demo assistance: Sales teams can have access to speaker notes and live demo analytics to deliver consistent and high-converting presentations.
• User engagement: Use Demoboost’s automated follow-up capabilities to engage prospects who viewed specific product tours.

• No-code demo creation: Easily create engaging, interactive demos without any coding skills. Combine product replicas, videos, audio, and PDFs to craft compelling narratives.
• Automation: On-demand access to personalized demos using templates, allowing prospects to self-qualify and explore the product on their own.

Standout feature for sales teams

• Sandbox and digital sales rooms: Create a realistic sandbox environment for your prospects to try before or after the sales demo. Centralize tailored demos into one landing page for prospects to share and revisit.

Why do companies pick Demoboost (according to reviews)?

• Great support: Hands-on and high-quality support for all users.
• It’s simple: Although the platform lacks key features, sales users report how easy it is to spin up demos to send prospects quickly. 

How much does Demoboost cost?

Demoboost does not list specific pricing details publicly. Contact their sales team for a demo to learn about pricing.

Based on interviews with former and current Demoboost customers, the platform is pricier than other alternatives on this list, which explains the emphasis on comprehensive support and full integrations. 

It’s up to you to decide if that’s what you value out of a sales demo software.

5. Storylane

Public reviews: 4.8 ⭐ (G2)

Similar to: Supademo

Typical users: Marketing and product teams

Best for: Integration with existing GTM systems

What is Storylane?

Storylane is a popular interactive demo platform that’s known for its approachable pricing and ease of use. 

It doesn’t have the design and personalization features that Arcade has, but is a solid option nonetheless.

Key features

• Demo hub: Guide prospects through tailored demo playlists or gallery-style layouts, helping them focus on the most relevant aspects of your product.

• Screen capture and editing: Capture their product's interface using Storylane's browser extension, allowing for complete control over product flows. The platform provides an HTML-based editor for making content, images, and text changes without coding skills.
• Interactive elements: Add interactive elements such as tooltips, hotspots, and modals to guide prospects through product features.

• Personalization: Demos can be customized with dynamic variables, such as prospect names or company information. 
• CRM Integration: Storylane integrates with CRM platforms like Salesforce and HubSpot, providing real-time analytics on demo interactions. 

Standout feature for sales teams

• Flows: You can create different demo journeys for various personas or use cases, allowing stakeholders in different roles to see the most relevant parts of the product.

Why do companies pick Storylane (according to reviews)?

• It’s simple: Capture product screens directly from Chrome with the extension.
• It’s affordable: Pricing starts at $40/month and doesn’t scale too rapidly.
• It’s flexible: Customers appreciate the ability to capture demos, create sandboxes, and launch demo hubs.

Any drawbacks?

❌ Add-ons quickly increase costs.

❌ Storylane has a steep initial learning curve.

❌ Limited customization options. For example, unlike Arcade and Navattic, there is no ability to blur parts of the information on screen. 

How much does Storylane cost?

The platform has a free plan with one creator, one published demo, and basic features. Otherwise, choose from 3 plans:

• Starter Plan ($40/month per creator): 1 seat, unlimited demos, AI assistance for voiceovers, basic lead capture, and integrations with HubSpot and Zapier. 

• Growth Plan ($500/month for 5 creators): All features of the Starter plan, plus HTML demo editor, demo personalization with tokens, custom lead forms, 10+ integrations, and advanced viewer analytics.

• Premium Plan ($1200/month): All features of the Growth plan, plus custom seats, offline demos, demo coaching, SSO, Salesforce integration, and a whitelabel demo URL. 

6. Supademo

Public reviews: 4.8 ⭐ (G2)

Similar to: Storylane

Typical users: Sales and marketing teams.

Best for: AI-powered product tours.

What is Supademo?

Supademo is an AI-powered platform designed to create interactive product demos that speed up sales cycles and drive product adoption.

It’s a solid clickable demo solution if you value speed and ease of creation but don’t need too many design customization options. 

Key features

• Personalization: Customize demos with viewer-specific details, such as names or company information, to create a personalized experience. 
• Conditional branching: Allow users to navigate through different demo paths based on their choices, enhancing interactivity. 
• Screen recording: Capture workflows on web and desktop applications using the Chrome extension or desktop app, facilitating the creation of step-by-step demos. 
• Editing effects (hotspots, blur & crop): Add interactive elements to guide users through the demo. Include text, shapes, and highlights to emphasize important aspects and redact sensitive information. 
• Embeddable links: Share demos via links or embed them into websites and support documents. 
• Analytics: Track viewer engagement, completion rates, and other metrics to assess demo performance.

Standout feature for sales teams

• AI enhancements (voiceover, annotations, and translation): Generate synthetic voice narrations to accompany demos, enhancing user engagement. Automatically add descriptive text to highlight key steps and features. Translate demos into multiple languages instantly.

Why do companies pick Supademo (according to reviews)?

• Speed of creation: Similar to Arcade, the average time from purchase to live demo is really fast (6 minutes for Arcade). 
• Ease of use: Customers keep mentioning in public reviews how easy it is to create demos in Supademo.

Any drawbacks?

❌ Customization, exporting, and embedding options are limited. 

❌ The editing experience is not on par with Arcade. For example, editing a tooltip requires a separate edit view. There are a few instances of clunkiness in the app.

How much does Supademo cost?

Supademo’s free plan lets you record 5 product tours that have Supademo’s brand. 

If that’s too limiting for you, pick from: 

• Free: 5 Supademos, unlimited screenshots, demo editor, link sharing, embedding, and export options.
• Pro ($36/month per creator): Unlimited Supademos, team workspace, zoom and autoplay, custom branding, blur and annotation tools, demo analytics, Supademo AI.
• Scale ($50/month per creator): All Pro features, plus dynamic variables, trackable links, conditional demo branching, password protection, custom domain, advanced viewer insights, and collaborative commenting.

7. Reprise

Public reviews: 4.4 ⭐ (G2)

Similar to: Demostack

Typical users: Sales engineers.

Best for: Cloning products into a sandbox environment

What is Reprise?

Reprise is an enterprise demo platform designed to help sales, marketing, and presales teams create interactive, customized product demos that enhance buyer engagement.

It’s a great clickable demo solution to combine prospect sandboxes and interactive demo centers.

Key features

• Leave-behinds: Allow prospects to revisit specific product features post-demo.
• Demo assets: Build interactive demos quickly by picking from a library of demo assets curated by the Reprise team.
• Reveal: Overlay and customize live applications in real-time. Ideal for sales teams needing to adjust demos quickly to fit specific customer needs without altering the main tour.
• Replay: Capture a product environment, build a demo, and share it with buyers. 

• Data studio: Reprise enables data injection and deep customization of demos, allowing users to personalize product demos for different verticals or user personas.

Standout feature for sales teams

• Replicate: Clone your product's core functionality down to the code level, enabling highly realistic and interactive product tours or sandbox environments for trials or POCs.

Why do companies pick Reprise?

• All-in-one: Reprise offers a full suite of tools (Reveal, Replay, Replicate) that appeal to product and marketing teams that want to create demos and sales teams that need sandboxes and POC environments.
• Enterprise-ready: The platform is tailored to the enterprise with solid security and accessibility features. It comes at a price, however.

Any drawbacks?

❌ Reprise is not made for self-serve. You need to go through sales and implementation to get going. 

❌ Requires constant hands-on support. 

❌ More expensive than other solutions on this list.

How much does Reprise cost?

Reprise does not provide specific pricing details directly on its website, as its pricing depends on factors like the number of users and the customization required.

💡 Pricing Limitations: Minimum commitments and setup fees.

8. Consensus

Public reviews: 4.8 ⭐ (G2)

Similar to: Saleo

Typical users: Sales managers.

Best for: Multi-media demo experiences.

What is Consensus?

Consensus is a sales demo platform that stands out with AI demo experiences and video-to-demo features. Sales teams use it to provide prospects with training modules before they buy. 

Key features

• Automated demos: Consensus allows sales teams to create and share automated video demos and product tours. This helps buyers access the product information they need, when needed, in between each step of the sales process (image above 👆).
• Sales accelerator: Consensus will automatically add your most engaged demos into a curated library for sales teams and their prospects.

• Customizable product tours: Users can build interactive product tours that allow prospects to experience a product's features hands-on.
• Demolytics: This feature provides in-depth data on how prospects interact with demos, helping companies fine-tune their sales process and improve product storytelling.
• AI vision: Conversational experience that merges AI chats with a customized product tour.

Standout feature for sales teams

• Buyer intent: The platform provides real-time engagement insights, helping sales teams identify key stakeholders, track their interactions with the demo, and gauge buying intent. 

Why do companies pick Consensus (according to reviews)?

• Established player: They position themselves as “Category Creator. Category Leader.” 50% of the top 30 software companies use Consensus.
• Integrations: They have heavily invested in those that are most relevant to enterprise companies like Marketo, Eloqua, and Salesforce.
• Scalable: Customers report that although Consensus is expensive ($12k/year minimum), the platform and its pricing scale well. 

How much does Consensus cost?

The cost of Consensus is not disclosed publicly. Contact their sales team for a demo.

9. Userguiding

Public reviews: 4.7 ⭐(G2)

Similar to: Storylane, Userpilot

Best for: Combining product tours and in-app experiences under one platform.

What is Userguiding?

Userguiding is a complete product adoption platform for SaaS companies with self-serve experiences. It combines product tours, in-app surveys, resource centers, onboarding checklists, and more. 

This all-in-one aspect is both a strength and a weakness, depending on what you care about. The interactive demo capabilities might not be at par with industry leaders like Arcade.

Key features

• Product tours: Create interactive walkthroughs to guide users through your product's functionalities. 

• Onboarding checklists: Provide users with in-app checklists to outline essential steps, ensuring a structured and comprehensive onboarding experience.
• Resource centers: Centralize educational content within your application, offering users easy access to self-service support resources.
• Segmentation: Tailor user experiences by segmenting customers based on behavior, usage patterns, or demographics.
• In-App surveys: Collect user feedback directly within your application to gauge satisfaction and identify areas for improvement.
• Tooltips and hotspots: Highlight specific features or provide additional information through subtle in-app cues.
• Announcements: Communicate important updates, promotions, or new features to users effectively with customizable in-app pop-ups.

Standout feature

AI assistant: Offer 24/7 personalized multilingual assistance within your app. The AI can be trained on your internal documentation material and data. 

Why do companies pick Userguiding (according to reviews)?

• It’s a complete solution that can support many use cases. 

Any drawbacks?

❌ Some of the capabilities (like product tours) aren’t sophisticated enough. 

How much does Userguiding cost?

UserGuiding is well-suited for organizations seeking structured onboarding solutions with transparent pricing, while Tourial focuses solely on interactive demos with customizable features and a more rigid, opaque pricing approach.

Userguiding has 3 plans to choose from, that vary based on your monthly active users (MAUs) 👇

• Basic Plan ($99/month):  includes access to fundamental features such as product tours, onboarding checklists, and resource centers. 
• Professional Plan ($299/month): unlimited guides, hotspots, checklists, and removing UserGuiding branding. 
• Corporate Plan: Custom pricing designed for enterprises with multiple products. It provides more customization options, including CSS, personalized coaching, and features like SLA, DPA, and SSO.

10. Saleo

Public reviews: 4.9 ⭐(G2)

Similar to: Consensus

Typical users: Sales teams.

Best for: No-code sandbox environments

What is Saleo?

Saleo is a live demo platform that helps sales teams create sandbox environments with real data to use in sales demonstrations or create product tours that convert prospects. 

Key features

• Personalization: Tailor demos to match the prospect’s needs, including editing live graphs, customizing text, and swapping images. 
• Saleo capture: Create interactive, guided demos that can be embedded in emails, websites, or shared as standalone experiences. These demos include tooltips, embedded videos, and other interactive elements to engage prospects.

• AI-powered modeling engine: Support complex data like financial models or CRM metrics.
• Real-time data: Saleo supports live data features like real-time traffic, GPS tracking, and interactive chat capabilities.
• Demo duplication: Duplicate your top-performing demos and data sets then easily adjust any element for the next use-case or target account.

Standout feature for sales teams

• Saleo Live: Create live demos using your actual product, not just static images or recordings. It enables real-time text, graphs, tables, and image editing directly within the demo environment, ensuring data accuracy and personalization. 

Why do companies pick Saleo (according to reviews)?

• Data: The ability to quickly populate data across demo environments. 
• Reduced prep time: Users report significant reductions in demo preparation time—sometimes up to 100%, allowing sales engineers to focus more on selling.

How much does Saleo cost?

Saleo does not list specific pricing details publicly. Contact their sales team for a demo to learn about pricing.

According to Vendr, the price for Saleo ranges from $16,000 to $83,000 per year, with an average cost of $48,000 annually.

Let’s get started: Try Arcade today