Loom and Vidyard are both very similar tools, but they have distinct differences you need to be aware of before picking one.
Here’s the TL;DR 👇
🎦 Choose Loom if you need a simple video recording tool for screen-sharing videos that you can easily share with others.
- Typical users: Product teams, engineers, product marketing.
- Typical customer profile: SaaS companies of all sizes.
👽 Pick Vidyard if you care more about detailed analytics, integrations with GTM tools, and need more personalization features for sales outreach.
- Typical users: All GTM teams. Popular with salespeople (although Sendpark is gaining traction).
- Typical customer profile: Mid-market to enterprise-sized software companies.
This guide gives a comprehensive overview of:
- How their features compare
- What’s different in their pricing
- Which is more popular, and why
- Pros and cons of each
- Why more teams are switching to interactive content instead of video
Let’s go ⤵️
Vidyard vs Loom: How do their features compare?
Loom is better for recording, but Vidyard leads on editing
Both tools’ recording features are relatively similar, but we think it’s easier and faster to record and share a Loom video than a Vidyard video.
Vidyard, on the other hand, provides more editing flexibility when you try to add components like interactive elements, making it particularly useful for sales and marketing.
For example, let’s say you're using Vidyard for video outreach. You can set it up so that before the video plays (or mid-way through), the viewer must enter their email to continue watching. This is incredibly useful for capturing leads directly from the video.
Vidyard has the upper hand on integrations & workflows
The key differentiating factor for Vidyard is integration with other GTM tools for workflow enablement. For example, you can tell Vidyard to automatically send known viewers from prospective accounts to be synced with tools like Marketo so you can fire retargeting campaigns from video views ⤵️
Or start recordings directly from anywhere you work (i.e, in Slack) 👇
💡 Since Atlassian has bought Loom, there is uncertainty regarding Loom integrations outside the Atlassian suite of products.
Loom’s AI capabilities are more useful
Every SaaS product has been adding “powered by AI” lately. Loom’s features are actually helpful. These AI features help get your recordings ready for sharing automatically by doing things like:
- Auto-completing your title based on the video’s content
- Removing silences and awkward noises
- Summarizing videos
- Suggesting trims
Vidyard’s landing pages are handy for selling, but Loom’s libraries are better
Although it’s most commonly leveraged for internal uses, Loom lets you build video libraries that are amazingly simple and effective to navigate, both for colleagues and customers.
Vidyard’s libraries don’t offer an on-par user experience. You can, however, build a landing page with your Vidyard video that can be sent to prospective customers.
Pricing differences between Vidyard & Loom
Both Vidyard and Loom have similar free plans. The difference comes with higher-tier plans. Vidyard is more expensive and comes with more robust access management and analytics capabilities. Loom is cheaper and provides more features overall.
Here’s an overview of Loom’s pricing plans:
Adding AI features to Loom only costs an extra $5. In Vidyard, you can only add AI features to the Business plan (the more expensive one).
Summary of their key differences:
- Pricing Structure: Loom offers more affordable plans, with its Business plan at $15 per user/month. Vidyard's Plus plan is priced higher at $59 per user/month.
- Add-ons and premium features: Vidyard provides more advanced marketing and sales tools in paid plans, but isn’t as generous as Loom with AI-powered editing features.
- Scalability: Both plans scale based on the number of users, making it cost-effective for growing teams, Although, Vidyard is reported to be more costly for large organizations.
Here’s an overview of Vidyard’s plans:
Pros and cons: Vidyard vs Loom
| Feature | 📹 Loom | 👽 Vidyard |
|---|---|---|
| Best For | Internal communication, team collaboration | Sales, marketing, and lead generation |
| Ease of Use | ✅ Very user-friendly, minimal learning curve | ❌ More complex, tailored for advanced users |
| Recording | ✅ Simple screen & webcam recording | ✅ Screen & webcam recording with AI avatars |
| Editing | ✅ Basic trimming & AI-powered transcript editing | ✅ Advanced editing, overlays, and interactive features |
| AI Features | ✅ Auto titles, summaries, filler word removal | ✅ AI script generator, voice cloning, avatars |
| Interactivity | ❌ Limited (comments & emoji reactions) | ✅ CTAs, forms, email-gated content |
| Analytics | ❌ Basic (view count, watch completion) | ✅ Advanced (heatmaps, CRM integrations) |
| Sales & Marketing Tools | ❌ Lacks sales-specific features | ✅ CRM integrations, video prospecting, lead tracking |
| Privacy & Security | ✅ Password protection, privacy settings | ✅ Advanced security, custom permissions |
| Integrations | ✅ Slack, Notion, Google Docs, Jira | ✅ HubSpot, Salesforce, LinkedIn Sales Navigator |
| Pricing | ✅ More affordable ($15–$20/user) | ❌ Expensive ($59+/user for key features) |
Reviews: Which one is more popular?
Loom outscores Vidyard in public reviews. Here are their respective G2 & TrustRadius scores ⤵️
Loom’s G2 score: 4.7/5 ⭐
Loom’s TrustRadius score: 9.2/10 ⭐
Vidyard’s G2 score: 4.5/5 ⭐
Vidyard’s TrustRadius score: 8.6/10 ⭐
The most important is what people say they find outstanding about both tools or lacking. Here’s what we found 👇
Vidyard: The good
Most of Vidyard’s customer reviews mention how the tool does “exactly what it’s supposed to do”
“Vidyard offers the core features you’d expect from a video platform—screen recording, sharing options, and basic analytics. These features work as intended, and the platform can be useful for simple video communication, it does what most other solutons like Loom can do.”
And that for sales use cases like multi-threading outreach into an account, video can improve conversions 🔽
Another common theme in reviews is how well the tool integrates with other platforms, both from a video and analytics standpoint:
Vidyard: The bad
Unlike Loom, most of Vidyard’s 2 and 3-star reviews have a comment about folders and storing, reiterating the above comment that it’s an apparent downside, especially for sales teams who need to find a video to send prospects quickly.
Others complain that some features aren’t on par with other applications yet and that the platform’s experience can be slow, adding manual work.
Loom: The good
Loom has thousands of reviews stating the same thing: It’s one the easiest tools to use in all software.
Another common remark is how Loom’s AI features are rapidly evolving and getting more helpful ⤵️
“Loom is getting smarter and smarter as the weeks go on! The AI transcript is super helpful, being able to cut out the uhms and filler words with AI is fab too!”
Loom: The bad
A large majority of Loom’s negative reviews are around these topics:
- Limitations in editing capabilities and UX
- Issues and annoyance with the desktop app, like constantly opening or not transitioning well to the browser once recorded.
- People want more free recording minutes (currently at 5 minutes).
Here are 2 examples that encapsulate these well👇
It would be cool, though, if the desktop app and the Chrome extension had completely mirrored functionalities; sometimes, switching between them is a bit jarring.
Lastly, many people have been calling quits on video for sales and marketing purposes and transitioning to interactive demos. As this Reddit thread shows, videos can take up a lot of time and drive insignificant results (more on this below).
Why top GTM teams combine interactive & video
First, interactive demos drive more conversions. According to Vidyard’s own research and our analysis of 20,000+ published Arcades, interactive demos outperform video content by 7.2x!
Second, most interactive demo platforms (like Arcade) have video recording abilities. The ability to quickly record yourself and your screen is easily replicable, so teams prefer to consolidate the ability in platforms where they can also build interactive assets.
Here’s an example 👇
And third, interactive content is more iterative and scalable. It’s easy to modify your best interactive demos, or personalize them to specific prospects.
With videos, you need to re-record every time you want to make a change, which is a pain.
With features like HTML editing (view below 👇), tools like Arcade let you tailor interactive and video content to specific audiences.
How to get started with Arcade
Combining video and interactive demos with Arcade is straightforward and takes just a few minutes:
1. Sign up
2. Install our Chrome extension
3. Start recording 📹
4. Edit your demo (or video)
5. Publish it and share it with others
🕹️ Detailed guide here.
Best part? You can build and publish content completely free.
Our free plan includes camera recording, synthetic voiceover, demo chapters, and more.
Need more? Subscribe to one of three premium plans.
Final thoughts
Choosing between Vidyard and Loom comes down to what you value most: simple recording and sharing (Loom) or more personalization and integrations (Vidyard).
Both have similar recording features and are easy to use. Loom outpaces Vidyard in AI abilities, and Vidyard can power more complex workflows than Loom.
Hope this guide helped you pick the right one for you and your team.
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