If you’re on a product or GTM team, you’ve probably sent a Loom or two. It’s a powerful screen recorder that gets the job done for internal updates and quick demos. But what if you want to show off your product in a way that’s more than just a static video? That’s where Arcade comes in.
Loom is a great tool—and many teams use both—but if you’re looking to make a polished, interactive impression, Arcade is built to help you outshine the competition. Below, we’ll highlight the differences that make Arcade a must-have for teams serious about conversion, branding, and storytelling.
1. Elevate Your Brand With Polished External Demos
Empower Your Team’s Storytelling
At Arcade, we believe every demo is a story worth telling. Our mission is to empower teams to become great storytellers, giving you full creative freedom over design, layout, and brand placement.
Stand Out in the GTM Crowd
We’re built with GTM teams in mind—those who need marketing-ready assets that reflect the polish and potential of your brand. Loom is fantastic for internal sharing, but Arcade ensures your external-facing demos shine.
Stay On-Brand Every Time
From logos to color schemes, you control how everything looks and feels. Your product walkthrough always stays on-brand and never looks like just another screen recording.
2. Adapt Quickly With Modular, Always-Up-to-Date Demos
Keep Pace With Product Changes
When your product updates, your demo should, too. Arcade’s interactive demos automatically update so your audience sees the latest version of your product—no extra editing or re-recording required.
Go Beyond One-Off Recordings
Loom is ideal for quick, static share-outs. But if your product is frequently evolving, you’d have to constantly re-record. Arcade keeps everything fresh and up-to-date without the repetitive workload.
3. Drive Engagement 7x Higher Than Traditional Video
Ditch Static Screens for Interactive Experiences
Not all demos are created equal. According to our internal study, interactive experiences can generate 7x better engagement compared to a standard video.
“Arcade allows me to quickly, effectively, and succinctly communicate all the information that I could communicate in a 5-10 minute Loom in a 30-second Arcade. The amount of production time is actually the same for me as a producer of content, but it’s far more effective (and considerate) for the consumers of my content.”
— Yash Tekriwal, Clay
When prospects can click around and explore your product firsthand, they stay more engaged. That leads to better-qualified leads and more momentum in your sales pipeline.
4. Speed Up Content Creation With AI
Meet Arcade Avery
We’re putting AI to work for you. Arcade Avery taps into your product’s metadata to automate demo creation, cutting down the time it takes to build interactive, on-brand content. Learn more about it here!
Focus on Strategy, Not Busywork
Manual demo creation can be a grind. AI supercharges your workflow so you can spend more time closing deals and less time producing videos you’ll have to re-record a week later.
5. Capture High-Value Data for Faster Deals
Gather Actionable Insights
Arcade’s interactive format tracks what really matters: who’s clicking where, how they navigate your product, and what features they spend time on. This gives you high-value data you just don’t get with passive video.
Enrich and Sync With Your CRM
We integrate with Clearbit and popular CRMs (including Salesforce and Hubspot) to give your marketing and revenue teams the full picture of each prospect’s journey. Forms, branching data, time spent on specific features—everything syncs automatically.
Boost Pipeline With Real Results
Customers such as Quantum Metric have seen a serious lift in pipeline using Arcade compared to passive videos. Why? Because interactivity keeps prospects engaged and yields better data.
6. Collaborate on Content and Design in One Platform
Go Beyond Screen Recordings
Arcade supports MP4 uploads, screenshots, PDFs, and more - and you can edit video and export these assets seamlessly. So whether you’re showcasing a new mockup or providing a technical tutorial, your demo is only limited by your imagination.
Leverage Our Figma Integration
Import visual assets directly from Figma into Arcade, then collaborate on design reviews without ever leaving the platform. It’s all about making it easier for your team to work together and ship content that wows.
Evolve with Arcade
Loom and Arcade both have their place, but where Loom excels at quick, internal messaging, Arcade focuses on creating polished, interactive demos that help you convert leads faster. If you’re ready to unlock deeper engagement, capture more actionable data, and deliver demos that evolve alongside your product, Arcade could be the solution you’ve been waiting for.
Have questions or want to see how it all works? Talk to us about how Arcade can transform the way you showcase your product to the world.
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